Those who are searching for a comprehensive eCommerce tool won't have to search long before encountering the powerful software company Magento. But with all the hype that surrounds this online platform, there are undoubtedly pros and cons of Magento. Here are what we believe to be the top 4.
1. It's User-Friendly
Those who come from the world of "plug and play" or "what you see is what you get" WYSIWYG editors will love how completely editable and smooth Magento is to operate. It's user interface is entirely intuitive, well-organized, and offers a clean back-end for ultimate management control.
...But Only On Your End
Once you want to get deeper in, you'll need a Magento developer. And those guys can be hard to find. Magento is a notoriously large system -- more than 20k files and 200 database tables. Your developer will absolutely have their hands full with managing your business from beneath Magento's shiny surface.
2. It's a Flexible Program
Selling watches? Cupcakes? Limited-edition digital releases? Whatever your business looks like, Magento can be tailored to fit your desired outcomes. Its templates can be structured and restructured allowing you to create a storefront that looks and behaves exactly the way you need it to.
...But It Has A Steep Learning Curve
Those template changes aren't going to come easy, though. All that flexibility comes at a cost, and the cost is time. You can manipulate to your heart's content, but getting over that steep learning curve is already going to be a big hump for any developer already unfamiliar with Magento and how it works.
3. It's 100% Scalable
Magento is beautiful in its ultimate scalability -- you could be selling 200 units a year or 200,000, and Magento would still work for you. This is especially good news for anyone who is hoping to really explode their business through eCommerce -- Magento will unquestionably grow with you.
...But Hosting It Can Be Tricky
All those files we mentioned before? You can't host them just anywhere. Dedicated file servers that can be configured to Magento's hosting requirements absolutely must be employed, adding to the true cost of using Magento.
4. It Has a Free Version
If you're in the early stages of your eCommerce game, you're likely raking in all the free tools you can. Luckily for you, Magento has a free community version that you can pick up to start yourself off with. There are a few catches, though, as you'll see.
...But It's Not Comparable To The (Much Pricier) Enterprise Version
Want support? Speedy development? Even more backend tools? You'll have to shell out the big bucks. Enterprise rings up at just over $14k a year; Premium Enterprise at nearly $50k a year.
What do you think? Is Magento still worth the hassle? Let us know in the comments if Magento is worth it to you and your eCommerce business!