Many of the world's leading online brands use Magento, the open-source eCommerce platform. If you use Magento for your site, you know there can be a bit of a learning curve due to its feature-rich nature. So where do you get started? Here are our recommended 4 ways to get more out of Magento.
1. Opt into Product Alert Notifications
Opting into the product alert notifications can be a powerful way to monitor consumer behavior and drive sales. With this feature, customers can receive alerts when certain products are released, or when the price is lowered. This is a powerful function: it reminds customers to buy a product from you, and reminds them to visit your site.
2. Utilize Custom Branding
If you have not customized your Magento site, you should do so immediately. Branding your eCommerce site is one of the most critical ways to bring customers back for more, make sales, and retain customers. So find a theme that really speaks to your brand and gives a voice to who you are.
3. Leverage User-Generated Content
We've written before about the importance of customer reviews. Consumers trust each other, and can create tons of valuable content for you, so try to cultivate as much user-generated content on Magento as possible. This can be reviews or testimonials, a case study, or even a customer forum where they can chat about their experience.
Encouraging customers to write reviews doesn't just benefit your prospects by showing an honest and transparent perspective on your products. It helps promote return customers, too. When a customer writes a review, they are actively thinking about their experience with you: you're at the top of their mind. Since research has shown that returning customers spend three times as much as new customers, you definitely want to stay on their radar and keep them coming back for more.
SEE ALSO: 4 Important Pros and Cons of Magento
4. Take Advantage of the Frequent Updates
Magento makes it easy to quickly update your inventory, so take advantage of it! An active and frequently-updated site is a site that is selling its products. So don't let your site stagnate: update it whenever it's possible (and when it makes sense, of course!).