We know as online sellers you are always looking for new ways to increase your customer base. To grow and thrive, online sellers need to look at new and inventive ways to generate new customers and build their brand.
We have put together a list of 5 easy ways to increase your customer base that many e-commerce businesses completely ignore or do not dedicate enough time too. We would also love to hear your tips so make sure you comment below with your thoughts.
1. Investigate New Marketplaces
At Linnworks, multi-channel selling is what we do. By selling on multiple marketplaces, companies can increase their customer base and increase their reach even further. Many marketplaces operate in similar ways and will require very little change in business processes to take advantage of the opportunities marketplace offers.
Even if you are selling on all the big marketplaces, consider some of the small lesser known marketplaces especially if you sell “niche” products. Etsy, Rakuten and Tesco are great examples of alternative marketplaces with smaller but committed customer bases.
2. Diversify Your Product Range
An alternative to diversifying your customer source, is diversifying the sort of products you sell. By extending your product range you can become the one stop shop to your customers. Consider items that work with your existing product range well, or speak to your customers and ask them what sort of items they think you should stock. Drop-shippers and fulfilment centres are great ways to easily expand your product range in a cost effective manner. If you would like to read more about diversification, I recently contributed a blog article to Frooitions blog going into further detail.
3. The Importance Of ReferralsRemember “Personal recommendations are the number one driver of consumer purchase decisions at every stage in the purchase cycle”(Ed Keller, Forbes). With recommendations and referrals so important why not encourage your customers to recommend you to a friend. Offer a discount or a free gift for any referrals. Encourage your customers to share their positive experiences with you by asking for reviews and encourage them to use social media when speaking about you.
4. Become A Respected Voice In Your Industry
No one knows more about your products and your industry than you. So why not talk about it, teach your customers about the industry, comment on relevant news and inform them of interesting ways to use your products. Customers will quickly come to purchase your products as well as read your interesting articles. For more information on this form of marketing, check out the beginners guide to inbound marketing.
5. Cross Border Trade
By expanding your market overseas, you instantly expand your customer base. With many marketplaces this is a very easy process. Using Amazon & eBay for example, both marketplaces have dedicated tools to make it as easy as possible to expand into multiple countries. Likewise, Linnworks has a dedicated Cross Border Trade team who are happy to advise online sellers how they can take full advantage of overseas selling. If you would like to learn more about Cross Border Trade, take a look at the section on our blog we have dedicated to this.
These are just 5 ways to expand your customer base and generate new business, if you have any more tips, let us know in the comment section. We would love to hear from you.
If you’d like to speak to any of our specialist team about how to implement any of these new tactics to grow your customer base, click below and we will be happy to help.