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50 Powerful Examples Of How You Can Use Email To Drive eCommerce Sales

Looking for inspiration for your next email campaign? We have combed the web to find some brilliant examples of how other brands are using email to engage their audiences, drive traffic to their website and ultimately generate sales. 

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Regardless of which industry you sell into, scroll through the list below to get some ideas on how you can use design, content, seasonal themes and emotion to showcase your brand. 

Need help building your mailing list and getting started using email for your online business? Find out everything you need to know by subscribing to our free 6-day email training course.


1. Aldo


2. Oasis


3. Missguided

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4. JD


5. Toms


6. Miss Selfridge

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7. Topman


8. ModCloth


9. Kate Spade

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10. Moss Bros

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11. Apple


12. Fitbit


13. Currys


14. Canon


15. Beats


16. Dyson


17. Outdoor Tech

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18. Microsoft

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19. Grainger

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20. Coveroo

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Home & Garden

21. Abode Living

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22. MADE


23. Homebase


24. Terrain

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25. B&Q

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26. Herman Miller

herman miller.jpg

27. John Lewis

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28. Dunelm


29. Serena & Lily

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30. HomeGoods


Food & Beverage

31. Gnosh

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32. Graze

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33. Hershey's

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34. Lot18

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35. Cafe Britt

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36. Ocado

Food - Ocado.jpg

37. Whittard

Food - Whittard.png

38. Godiva

Food - Godiva.jpg

39. Fortnum & Mason

Food - Fortnum and Mason.png

40. Twinings

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Health & Beauty

41. Sephora

Beauty - Sephora.jpg

42. Dollar Shave Club

Beauty - The Dollar Shave Club.png

43. The Body Shop

Beauty - The Body Shop.jpg

44. Feelunique

Beauty - FeelUnique.jpg

45. Origins

Beauty - Origins.jpg

46. Philosophy

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47. Holland & Barrett

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48. Givenchy

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49. Gunner

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50. Lancome


In summary, these 50 email designs provide some great examples of how established brands are using email to not only boost eCommerce sales, but in some instances also encourage audience engagement and educate them through video and other content.

In our free email training series, we have covered everything you need to know about growing your mailing list, the different types of eCommerce emails to send, and creating and formatting your emails. We have also provided some advice for using automated email solutions, A/B testing and segmentation. Want to learn more? Subscribe below and you will recieve all of this information delivered straight to your inbox.

Learn How To Increase Your Ecommerce Sales With Email Marketing

Topics: eCommerce, eCommerce Marketing Tips, Email Marketing