As the new year begins, it's important to take stock of 2015 and review ways that your business can improve. Make a company resolution to work on the things that will help you succeed in eCommerce, so that 2016 will be even better!
Here are 7 things your online business should work on in 2016.
7. Customer Service
A happy customer is a repeat customer, and turning a negative experience into a great one is an excellent way to have customers refer others to you, and make more sales in the future.
With the majority of prospective customers using social media in some form, it's time to review your business's social media activity. The more often you post, the more successful you will be. But don't forget, social media also gives you a chance to interact with your customers and prospects.
5. Reviews and Testimonials
Almost nine out of ten people look for customer reviews when making a purchase online, and another 88% trust online reviews from strangers as much as a personal recommendation. Leverage this by including customer testimonials and reviews everywhere you can.
4. Inbound Marketing
This means making sure the content you put out is top-notch and optimizing your website's SEO. Make sure that internet denizens can find you, so that they can proceed to buy from you.
3. Order Management
Part of providing a great customer experience is managing your orders as efficiently as possible. Don't let yourself get caught up in trying to keep up with all of your orders from every platform you sell on — get organized and find the right tool to help you manage all of your orders in one place.
2. Shipping Management
The customer experience doesn't end when you receive their order. They expect their purchases to be promptly shipped out. Look at how much time you spend printing out labels for each shipping service, trying to track shipments, and jumping from marketplace to marketplace. Consider looking into a shipping management tool to improve your productivity.
Ecommerce can get messy. It's hard to stay organized and be on top of every platform you sell on and every order you ship. So, for 2016, make a resolution to look into ecommerce management software to make your life easier.
Setting goals and clearly outlining areas for improvement within your company is a huge step forward in making the changes your business needs to see. These 7 things are a great place to start, take action and gain control this year. Good luck in 2016, and happy selling!