With 12 global sites spanning some of the largest eCommerce markets in the world, Amazon is a great platform to sell through if you’re looking to reach an international audience and grow your business worldwide.
But how many countries are Amazon present in? And what do you need to know about selling on each of these international Amazon sites?
To answer this, we have listed each of Amazon’s global marketplaces below, along with key information and country requirements for each!
Before we jump straight into listing Amazon’s global marketplaces, it’s worth understanding how Amazon supports international selling and more specifically how they support your options as a cross-border seller.
Now given that you're reading this article because you want to see a complete list of international Amazon sites, you're probably interested in listing directly to each.
It is worth pointing out, however, that you do also have the option to reach Amazon's global customer base, simply by making your domestic listings available for export.
While this is a great way to test new international markets, without investing huge amounts of time and resources, if you are thinking about listing directly to international Amazon marketplaces, it's worth understanding how their unified accounts work.
Trust me, it could save you time and money!
A quick overview of unified Amazon accounts
Even though Amazon operates 12 worldwide marketplaces, you don’t actually need to have 12 different Amazon accounts for each one you wish to sell on.
This is because Amazon offer two unified Amazon accounts – Europe and North America - giving you access to multiple international Amazon sites with a single account.
As it stands, there is currently no unified account for APAC and you will need a seperate account for each Amazon site in this region.
Now that we've covered the basics, here's the full list of global Amazon marketplaces...
Despite having only launched as recently as December 2017, Amazon Australia is certainly a market worth considering as part of your international expansion plans.
One reason for this is because cross-border eCommerce in Australia already accounts for around 35% of online retail purchases, creating huge opportunities for global retailers.
This is largely due to online shopping being on the rise, a growing population and its geographical location.
That’s not all though.
The USA, UK, China, Hong Kong and Canada are amongst the preferred destinations for cross-border purchases amongst Australian consumers, making it an even more lucrative market to target.
As great as that all is, however, there are challenges to selling into Australia, the main one being that the closest cities are around 24 hours away from the UK by plane. Now while this certainly shouldn’t act as a barrier to selling into this market, it is something you should be acknowledging, especially with regards to your delivery options.
Speaking of delivery options, you may be pleased to know that Amazon have just launched their FBA fulfilment service down under, enabling sellers to store their inventory in the marketplace's Melbourne warehouse and have their orders packed and shipped by Amazon.
More importantly, it allows you to offer the option of speed and convenience to your customers on the other side of the world, something that wasn't previously possible.
Do keep in mind that as Amazon don’t currently offer a unified account for APAC, you will need to sign up separately to Amazon.com.au. This will cost you a $49.95 monthly fee, as well as 6-15% commission rates (product dependent).
Canada is a lucrative market to set your sights on for two reasons:
Firstly, Canadians are avid cross-border shoppers, with as many as 67% of online orders come from international retailers.
Secondly, the Canadian eCommerce market is worth $18 billion and is expected to increase to $39 billion by 2019.
Now when you consider both facts together, it's easy to see the opportunity that Canada offers for global expansion. But what else is there worth knowing about Canadian eCommerce?
To start with, the average basket spend is $101, with Canadian consumers favouring clothing & accessories, books, consumer electronics, healthy & beauty products and toys, hobbies & games. That's not to say other categories won't be successful, but as always you should be conducting in-depth market research beforehand.
Canadian shoppers also tend to be price driven and have a general expectation for special promotions and savings, including free shipping. While this isn’t necessarily viable when shipping directly from the UK or other global countries, FBA could be an option that allows you to offer not only free shipping, but also fast delivery, something that may not otherwise be possible.
Keep in mind that whether you use an Amazon fulfilment centre in Canada or ship directly to Canadian residents, you will need to pay destination duties, taxes and customs clearance fees upfront. You can learn more about this here.
Amazon.ca is part of the North America Unified Account, giving you access to Amazon.com and Amazon.com.mx all from the same Amazon account. You should note, however, that while you will only pay a single fee for selling into these three markets, you will need to pay listing and commission fees for the specific marketplace you've sold through.
As the largest eCommerce market in the world, China is without a doubt a country you should be considering as part of your international expansion plans.
Now while there are of course challenges that come with selling into this market – language barriers, logistics, taxes and customs – thanks to a growing middle class and preference for western products, the country offers a significant opportunity for business growth.
When it comes to your options, amazon.cn could be a good fit for two reasons:
Firstly, it is a recognised and trusted brand amongst Chinese consumers.
Secondly, if you’re already selling on Amazon’s other international sites, you will already be familiar with the platform, making the entire process a whole lot easier.
So, what else is there to know about selling into China?
Slow delivery times, difficult processes for returning products, high shipping costs and concerns over the security of personal and financial data are amongst the key reasons Chinese consumers fail to complete a purchase.
By selling through a site such as Amazon, you can in fact tackle any security concerns, and by opting for a fulfilment service such as FBA, you can also speed up delivery times and reduce shipping costs.
Keep in mind that there are certain requirements for selling into China, regardless of whether that’s through Amazon.cn or another platform. You will specifically need to appoint the services of a third-party company to provide both legal and financial entity in China.
Amazon China do work with several partner service providers who will be able to support you with this, along with other services such as final-mile delivery and returns services.
Finally, as there is no unified account for Asia, you will also need to register for a separate Amazon China Seller account.
Thanks to its close proximity to the UK, not to mention its growing eCommerce market and considerable number of consumers willing to purchase from overseas retailers, France has become a great option for sellers looking to expand internationally.
Now while that alone is a good enough reason to consider France as an export destination, Amazon make it even easier for you to succeed in this market.
Let's start with the fact that Amazon is a recognised brand across the globe, with Amazon.fr alone getting 19 million visitors to its site every month. Not only that, but it is also one of the top three eCommerce sites in the country. That's a whole lot of potential exposure for your products!
But that's not all.
By selling on Amazon France, you also get access to Amazon.co.uk, Amazon.es, Amazon.de and Amazon.it. This is because Amazon operate a European Unified Account, enabling you to sell into all five countries through a single account. You can read more about growing your business in Europe with Amazon here.
With regards to popular product categories, it's worth noting that clothing and footwear dominate online sales in France. Homeware is another popular product category with 7% total market share.
With an eCommerce market worth €71 billion and a third of all internet users in this country happy to purchase from overseas retailers, Germany is a great option for international expansion.
Interestingly, Amazon is the 5th most visited website in Germany, highlighting it's dominance in the market.
While there are plenty of other German marketplaces to sell on, it is worth noting that a recent PayPal study found that as many as 70% of German consumers prefer to shop via a large 'global' store such as Amazon, when buying from international sellers.
Now assuming that you’re already selling on either eBay.co.uk, eBay.es, eBay.it or eBay.fr, you will be able to automatically sell on Amazon.de through your Amazon European Unified Account.
That said, regardless of which of Amazon’s other global marketplaces you’re selling on, there are a few things you should know about selling into Germany.
The first is that they have one of the highest returns rates in Europe. Don't let this put you off though, as the benefits do outweigh the negatives and there are solutions available to support you with managing your international returns.
When it comes to popular product categories in Germany, clothing, footwear & accessories, consumer electronics and books tend to lead the way, so if you sell in these verticals it could be worth investigating further.
Fast delivery is also a preference, which is why it may be worth considering FBA in Germany as a way to offer prompt and reliable shipping.
With an annual growth rate of 51% (the highest in the world) and as many as 83% of the population now shopping online, there's no denying the Indian eCommerce market is one to watch.
What's perhaps more interesting is that 25% of the consumers have shopped internationally in the last year alone, highlighting the demand for international products.
That in itself opens up a huge opportunity for your business.
Despite there being several marketplaces available to sell on in India, however, Amazon's Indian site - Amazon.in - is in fact growing in popularity, particularly following the launch of Prime in 2016.
As if that isn’t enough of a reason to consider Amazon.in, the marketplace further dominated eCommerce mobile search in India last year, accounting for 46% of all eCommerce related searches in the country.
As with any international market, there are of course advantages and disadvantages to consider. To start with, the logistics landscape in India is still relatively undeveloped, which should be a something to bear in mind if you're not using a fulfilment service.
In order to sell in India (on Amazon or any other marketplace), you will also need to appoint a third-party service provider to represent you in the country. More specifically, they will need to provide the legal and financial entity for Amazon to trade with.
Logistics challenges and entry requirements aside, there are plenty of benefits, including the fact that English is one of the official languages of India - eliminating any language barriers - and there is a growing appetite for international brands and higher quality foreign products, thanks to the rising income levels and increased awareness.
While it can’t be ignored that the Italian eCommerce market does lag behind some of Europe’s other major countries, it is developing at a rapid rate and even saw a 14% increase between 2016 and 2017.
The good news doesn't stop there though.
The actual process of expanding into Italy is relatively easy, thanks to Amazon’s unified European account. In fact, given that Amazon has a 14% share of internet retailing in this market, it would be silly not to at least consider Amazon Italy (Amazon.it) as an option.
But what sells well in Italy?
Well, similar to most international markets, clothing, footwear & accessories and consumer electronics are amongst the most common cross-border purchases.
A few other things worth keeping in mind include the fact that Italian consumers favour free shipping, secure payment methods and local-language support.
With the world's third largest economy and a population of 128 million - 70% of which purchase online - Japan is a lucrative market for almost any seller looking to expand their business internationally.
While the prospect of selling directly into Japan can be a daunting one, the fastest and easiest way of reaching Japanese consumers is in fact through an online marketplace.
That's not the only reason to see via a marketplace though - Japan's three largest markertplaces (Amazon included) account for 50% of total Japanese annual eCommerce revenue.
That's a huge opportunity for potential sales.
If you’re wondering what sells well in Japan, clothing & accessories and cosmetics are the two fastest growing eCommerce categories. Although that’s not to say you should dismiss this market if you sell other products, you will just need to do your research.
It’s also worth being aware of delivery preferences in this country – Japanese consumers typically prefer same-day or next-day delivery. While that’s certainly not viable when shipping directly there, through the use of FBA you can easily store your inventory in Amazon’s Japanese fulfilment centre, where Amazon will pick, pack and ship your products for you (just like they do in any other country that FBA operates in).
What’s also extremely beneficial is that FBA will provide customer service in Japanese, handling all fulfilment related customer queries and returns. You can learn more about using FBA in Japan here.
Now the fun part….
Assuming you're a non-resident, you will need to appoint an agent who will handle import declarations and pay duties and taxes on your behalf. This is applicable whether you use FBA or not.
Not only is Mexico the second most populated country in Latin America, it also has a 21% annual eCommerce growth rate, making it a great market to set your sights on for global eCommerce.
Despite cross-border eCommerce still being in its infancy in Mexico, over half of all Mexican online shoppers stated that they have, or plan to, purchase from international sellers. Now given that there are over 16 million online shoppers there, it can’t be ignored that that’s a huge opportunity for your business!
What’s also worth noting is that Amazon is in fact Mexico’s top online retailer, with sales having more than doubled between 2016 and 2017.
That certainly makes it a marketplace worth considering.
When it comes to fulfilment, you should be aware that if you opt to sell through Amazon.com.mx, Amazon will not act as the Importer of Record for shipments into the country. This is regardless of whether you use FBA or not.
As with any of Amazon's global marketplaces, they are solely acting as a gateway for you to sell into this country, meaning it is your responsibility to register a licensed importer.
If you're selling through Amazon.com or Amazon.ca, you will have a North America Unified Account, enabling you to automatically sell on Amazon Mexico.
Although Spain is another of Europe’s eCommerce markets to have developed relatively slowly, it can’t be ignored that it is still a market worth €28 billion, with as many as 48% of online shoppers having recently shopped cross-border.
What’s more is that the UK is in fact one of the most popular destinations for international shopping, along with both China and Germany. This certainly makes it one worth watching.
So, what exactly do you need to know about selling to Spanish consumers?
Let's start with the fact that 70% will opt to buy from a large international site when shopping overseas, making a marketplace such as Amazon.es a worthwhile option.
Free shipping and secure payment methods are also two of the key drivers for online purchases in this country, something that's worth keeping in mind regardless of whether you sell into Spain through your own website, or via an online marketplace.
It should come as no surprise that Amazon.com is one of the most successful eCommerce retailers in the US, but what may be a little more surprising is just how much the marketplace dominates the eCommerce market in America.
In 2016, Amazon accounted for 43% of all US online retail sales.
While that alone should be enough of a reason to consider Amazon as part of your US expansion plans, there are several other benefits as well.
To start with, Amazon invest a lot into developing their US offering, arguably more so than in any of their other global markets. Amazon Prime Now (delivery within an hour) is just one example of their services being developed in the US.
With regards to sheer potential though, it can’t be ignored that Amazon.com also has over 95 million unique visitors to their site every month. That’s a lot of potential customers.
Despite there being no language barriers between the UK and the US, there are variations on spellings which should be reflected in your US listings. Let’s assume you sell jewellery, for example. If you’re not optimising your Amazon listings for the US spelling of ‘jewlery’, you could be significantly reducing your visibility, reach and more importantly, sales.
Language variations aside, there are of course other barriers that come with selling into the US, largely requirements regarding tax, customs and even having a physical presence. We would urge you to seek advice from lawyers to discuss these requirements.
Bearing in mind that the UK is the third largest eCommerce market worldwide, that is a huge opportunity for you to capitalise on. That said, success on Amazon.co.uk goes beyond simply being present and relies heavily on how well you optimise your listings.
Now whether you’re a British seller looking to increase your sales domestically, or you are looking to export into the UK, there are a few things worth noting about UK eCommerce.
When it comes to popular product categories, clothing and sports goods lead the way, followed by household goods, electronic equipment and video game software.
You should also be aware that almost a third of all UK adults are using Amazon Prime, meaning that if you’re not a Prime-eligible seller, you could be missing out on sales from a huge number of Amazon’s most loyal and active customers.
That’s not to say you have to use FBA though – Amazon do offer a Seller-Fulfilled Prime option for sellers who meet certain requirements.
So there you have it, a complete list of Amazon's 12 online marketplaces across the globe.
Here's the important part though - without a thorough understanding of the international market you're targeting and the restrictions and requirements for sell into it, you will struggle to succeed. While we have done our best to provide valuable insights into what can be expected when selling into each, along with some key information, it is imperative that you are seeking professional advice from the appropriate parties.
Have you seen any success on Amazon worldwide? We'd love to hear your thoughts and advice, simply leave us a comment below!