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Aimee Goodsall

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Recent Posts

Google Shopping Ads: How To Create Profitable Shopping Campaigns

Aimee Goodsall | January 2, 2019 | Comments

While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.

In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.

But how do Google Shopping Ads work exactly? Which countries are they available in?  And how do you get started setting up your Google Shopping campaigns?

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Topics: Google, Paid Advertising, eCommerce Best Practices

Last Posting Dates For Christmas 2018

Aimee Goodsall | December 18, 2018 | Comments

With Christmas 2018 now only a week away, it’s crucial that you’re aware of the delivery and collection schedules for your couriers.

Why?

Because it not only enables you to inform your customers of the cut-off dates for pre-Christmas delivery, but more importantly it ensures that you’re dispatching their orders on time.

So, what are the last posting dates for Christmas delivery?

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Topics: Shipping & Fulfilment, eCommerce, eCommerce News

International Expansion: How To Capitalise On The Global eCommerce Opportunity

Aimee Goodsall | December 17, 2018 | Comments

With global eCommerce sales currently totalling $2.3 trillion and eCommerce growth projections predicting that this will reach a staggering $4.87 trillion by 2021, if you’re not already selling internationally then now really is the time to start planning for it.

After all, with the value of eCommerce continuing to grow at an unprecedented rate worldwide, so does the opportunities it offers in terms of reach, sales and business growth.

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Topics: International Selling, Cross Border Trade, Linn Academy, eCommerce

A List Of eCommerce Fulfilment Services Across The Globe

Aimee Goodsall | November 30, 2018 | Comments

With third-party order fulfilment services enabling cheaper shipping costs, faster delivery times and increased efficiency, it is certainly a route worth exploring for your online business.

The problem is, with an increasing number of global fulfilment services available to you, knowing where to get started can be a daunting process.

For example, what are the best eCommerce fulfilment companies to use in the UK and internationally? And how much does it cost to outsource fulfilment to a third-party (3pl) logistics provider?

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Topics: Shipping & Fulfilment

Seller Fulfilled Prime: Everything You Need To Know About Amazon MFN Prime

Aimee Goodsall | November 1, 2018 | Comments

There’s no denying that Amazon Prime has transformed the face of eCommerce in recent years, having set the bar for the ever-increasing consumer expectations surrounding delivery and price.

In fact, it is largely because of this that the marketplace now has over 100 million Prime subscribers worldwide, all looking for the best products, often at the lowest prices and from the most reliable of sellers.

But how exactly can you become one of these sellers? And more specifically, how do you go about making your products eligible for Prime?

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Topics: Amazon, Shipping & Fulfilment, eCommerce Best Practices, Selling on Amazon