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Aimee Goodsall

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Inventory Management Techniques (2019)

Aimee Goodsall | February 27, 2019 | Comments

How well you manage your inventory will ultimately determine the success and profitability of your online business.

Why?

Because without it, you risk losing money as a result of dead stock and unnecessary storage cost, but worse than that, you stand to damage your reputation and face marketplace suspension.

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Topics: Inventory Management

How To Calculate Inventory Turnover: Formulas & Examples

Aimee Goodsall | January 23, 2019 | Comments

While there are plenty of factors influencing the profitability of your online business, a healthy inventory turnover is fundamental to long-term success.

But what does inventory turnover actually mean? And how do you calculate it?

Also known as stock turnover and inventory turns, inventory turnover refers to stock rotation.

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Topics: Inventory Management, eCommerce

Google Shopping Ads: How To Create Profitable Shopping Campaigns

Aimee Goodsall | January 2, 2019 | Comments

While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.

In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.

But how do Google Shopping Ads work exactly? Which countries are they available in?  And how do you get started setting up your Google Shopping campaigns?

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Topics: eCommerce Best Practices, Paid Advertising, Google

Last Posting Dates For Christmas 2018

Aimee Goodsall | December 18, 2018 | Comments

With Christmas 2018 now only a week away, it’s crucial that you’re aware of the delivery and collection schedules for your couriers.

Why?

Because it not only enables you to inform your customers of the cut-off dates for pre-Christmas delivery, but more importantly it ensures that you’re dispatching their orders on time.

So, what are the last posting dates for Christmas delivery?

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Topics: Shipping & Fulfilment, eCommerce News, eCommerce

International Expansion: How To Capitalise On The Global eCommerce Opportunity

Aimee Goodsall | December 17, 2018 | Comments

With global eCommerce sales currently totalling $2.3 trillion and eCommerce growth projections predicting that this will reach a staggering $4.87 trillion by 2021, if you’re not already selling internationally then now really is the time to start planning for it.

After all, with the value of eCommerce continuing to grow at an unprecedented rate worldwide, so does the opportunities it offers in terms of reach, sales and business growth.

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Topics: Cross Border Trade, eCommerce, International Selling, Linn Academy