The Linnworks Blog
SYNCHRONISING THE ECOMMERCE WORLD

Aimee Goodsall

Recent Posts

What Are Product Identifiers & GTIN's?

Aimee Goodsall | November 15, 2016 | Comments

Product identifiers are a series of numerical or alphanumerical digits that are used to identify a specific product. Ultimately, they are the key to helping customers locate products online, and commonly include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names.    

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Topics: Marketplaces & Websites, ecommerce best practices, eCommerce, online marketplace, Product Identifiers

How To Get Followers On Pinterest For Your Business

Aimee Goodsall | November 9, 2016 | Comments

Pinterest is an incredibly valuable social platform, particularly for retailers in the fashion and homeware industries. As such, it is becoming increasingly used to generate brand awareness, drive website traffic and boost online sales. The problem, however, is that in order to be successful in using this channel to achieve ecommerce success, you must have a big Pinterest following who will engage with your business.

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Topics: eCommerce, Pinterest, eCommerce Marketing Tips

What You Need To Know About Setting Up A Royal Mail Online Business Account

Aimee Goodsall | November 4, 2016 | Comments

One of the biggest challenges of growing an online business lies in managing an efficient shipping process. Ultimately, as your business scales, you will need the right tools in place to ensure you can effectively handle and dispatch an increasing number of sales orders, all the while reducing unnecessary pressure on your business. 

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Topics: Shipping & Fulfilment, eCommerce

How To Use eBay's Promotional Tools To Grow Your Business

Aimee Goodsall | October 25, 2016 | Comments

You may have noticed that eBay have been running a series of monthly growth webinars, designed to help sellers increase their presence on the marketplace, generate more sales and encourage repeat custom.

Similar to the overview we put together for eBay’s marketing and branding webinar, we have provided a comprehensive summary of their latest webinar below, helping eBay shop subscribers to get the most from using Promotional Tools.

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Topics: eBay, eCommerce, eCommerce Marketing Tips

The Cheapest Courier Services Available To Online Sellers

Aimee Goodsall | October 10, 2016 | Comments

The cost of shipping is a huge consideration for online sellers, ultimately because it can come at a significant expense to your business. While each shipping courier will base their shipping rates on a number of different factors and variables, for example the size and weight of a package, delivery requirements (same-day, next-day or standard), insurance and tracking, do keep in mind that many of them will be able to negotiate better rates, dependent on your business needs and how many parcels you ship.

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Topics: Shipping & Fulfilment, eCommerce

A Global Comparison Of Online Consumer Buying Behaviour

Aimee Goodsall | September 26, 2016 | Comments

PWC recently released their Total Retail Global Report for 2016, outlining and comparing the consumer shopping behaviours and use of different retail channels, from over 23,000 online shoppers, from 25 different countries across the globe.

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Topics: eCommerce News, eCommerce Trends,

How To Prepare Your eCommerce Business For The Christmas Period

Aimee Goodsall | September 12, 2016 | Comments

With Christmas just around the corner, now is the time to start thinking about your strategy and effectively preparing your business, in order to take full advantage of the potential influx in sales.

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Topics: Marketplaces & Websites, ecommerce best practices, online marketplace, Marketing

eBay To Launch Seller Hub In The UK

Aimee Goodsall | September 7, 2016 | Comments

At their recent eBay Connect event, eBay announced that they would be introducing the new Seller Hub in the UK this autumn, in a bid to simplify and streamline the selling experience for UK sellers.

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Topics: eBay, online marketplace

Selling In Brazil: The Top Brazilian Marketplaces To Consider

Aimee Goodsall | August 22, 2016 | Comments

To mark this year’s 2016 Olympics hosted in Brazil’s capital, Rio de Janeiro, we have put together a guide to selling into the Brazilian market.

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Topics: Cross Border Trading, online marketplace, International Selling

Expanding into the US: The top American marketplaces to sell on

Aimee Goodsall | August 16, 2016 | Comments

The US is the second largest market in the world for online sellers, and according to eMarketer, it is estimated that US consumers will spend $270 billion online in 2016, making it an extremely lucrative market for retailers looking to sell overseas.

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Topics: eCommerce, online marketplace, International Selling

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