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Aimee Goodsall

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Linnworks announce integration with Parcel Station

Aimee Goodsall | June 17, 2016 | Comments

The team at Linnworks are pleased to announce that we now integrate with shipping aggregator Parcel Station. This new integration provides Linnworks users with access to some of the lowest costs available in the UK courier market, even when selling internationally.

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Topics: Linnworks News, Shipping & Fulfilment

Everything you need to know about marketing & branding your eBay store and listings

Aimee Goodsall | June 15, 2016 | Comments

If you weren’t already aware, eBay have been running a series of monthly webinars, in a bid to help sellers boost visibility, increase sales conversions and generate repeat custom on their marketplace.

In their latest webinar, focused on branding and marketing on the marketplace, eBay covered just about everything you need to know as a seller, in order to get the most from your eBay shop and listings. Fortunately for those of you who missed the webinar, we’ve put together a comprehensive summary of what was covered.

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Topics: Marketplaces & Websites, eBay, ecommerce best practices, Marketing, eCommerce Marketing Tips

eBay announce imminent plans to remove active content

Aimee Goodsall | June 10, 2016 | Comments


For those of you selling on eBay, it’s important that you’re aware of their imminent plans to remove the use of active content within your listings. This active content removal, which will come into place in early 2017, will prohibit the use of JavaScript, Flash, plug-ins and form actions being used on your eBay listings.

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Topics: Marketplaces & Websites, eBay, eCommerce News, online marketplace

Pinterest users can drive revenue with the re-introduction of affiliate links

Aimee Goodsall | June 9, 2016 | Comments


Despite banning affiliate links on their site only last year, Pinterest have recently announced that they have reversed this decision and are once again enabling users to make use of affiliate links within their pins.

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Topics: eCommerce News, Paid Advertising, Pinterest

Seller Fulfilled Prime: Everything you need to know about Amazon MFN Prime

Aimee Goodsall | June 7, 2016 | Comments

In a bid to enhance both the customer and seller experience, Amazon has introduced MFN Prime, commonly referred to as Seller Fulfilled Prime, a programme that will provide many of their sellers with the opportunity to increase sales, by gaining access to Amazon Prime customers.

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Topics: Amazon, Shipping & Fulfilment, ecommerce best practices, selling on Amazon

Driving Sales With Google Shopping: Everything You Need To Know About Google's Product Listing Ads (PLA)

Aimee Goodsall | June 3, 2016 | Comments


It should come as no surprise that Google is the biggest search engine for online shoppers, but what you may not be aware of is the fact that Google is actually a shopping platform itself, and a pretty big one at that - it is believed to generate around $5 billion annually from over 25 thousand sellers.

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Topics: ecommerce best practices, Paid Advertising, Google

5 eCommerce marketing ideas you may not have thought of

Aimee Goodsall | May 20, 2016 | Comments


As an online retailer, there are a significant number of tactics you can leverage to increase brand awareness, launch new products, drive website traffic and generate sales. The challenge, however, is often knowing where to start and what to do in order to stand out in a competitive environment. 

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Topics: eCommerce Trends,, Marketing, eCommerce Marketing Tips

How retargeting can convert lost customers into new sales

Aimee Goodsall | May 18, 2016 | Comments


Re-engaging past website visitors is a huge opportunity for eCommerce businesses, and one that many simply aren't leveraging. The fact is, these visitors have already expressed an interest in your brand and products, and while they may have come and gone, they definitely don't need to be lost opportunities and you can still convert them into new sales. How? With a simple retargeting strategy.

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Topics: ecommerce best practices, eCommerce Marketing Tips

Amazon FBA & eBay GSP: What you need to know about these international fulfilment services

Aimee Goodsall | May 9, 2016 | Comments


Whether you're already selling internationally, or are reluctant to sell overseas due to the hassle and risk involved, an international fulfilment service might be a good fit for your business. Now while there are a host of options available to you when it comes to cross-border trade, both Amazon and eBay operate their own fulfilment programmes, and while it's not necessarily a case of Amazon FBA vs eBay GSP, it is worth understanding how they both operate and the benefits and disadvantages of each, should this be a route you decide to go down. 

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Topics: eBay, Amazon, Shipping & Fulfilment, Cross Border Trading, online marketplace, International Selling

Linnworks releases 3 new apps enabling integrations with Groupon, IDoSell & Mento

Aimee Goodsall | May 5, 2016 | Comments


We're really excited to announce that three new apps have been released in the Linnworks Application Store by our partner eBusiness Guru. These apps offer Linnworks customers with the option to integrate their account with online deals site Groupon, Polish eCommerce platform IDoSell and social media scheduling and eCommerce marketing solution Mento. 

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Topics: Linnworks News, Linnworks Partners, online marketplace, App Store, Linnworks Updates

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