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Emily Usher

Recent Posts

The Complete Month-by-Month Retail Calendar for Online Sellers 2019

Emily Usher | January 11, 2019 | Comments

Holidays are a golden opportunity for businesses all over the world to boost their sales and drive more revenue.

In fact, one of the simplest ways to set yourself up for success in 2019 is to plan out your sales and marketing initiatives around the key retail dates for the year.

But what are these dates?

To make life easier for you, we’ve listed them all out month-by-month, so that you can start planning your promotional campaigns ahead of time.

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Topics: eCommerce Marketing, eCommerce Marketing Tips, eCommerce, Online Business

The Ultimate Step-By-Step Guide To Conducting Amazon Keyword Research

Emily Usher | November 21, 2018 | Comments

Whether you’re new to selling on Amazon or looking for ways to sell more, I'm sure you’ll agree that ranking on page 1 is paramount.

So, how can you improve your product rankings on Amazon?

The most important step in capitalising on page 1 traffic, is optimising your Amazon product listings with highly relevant keywords.

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Topics: Selling on Amazon, Amazon

eBay's Global Shipping Programme UK (GSP): Is It Worth It?

Emily Usher | October 18, 2018 | Comments

If you sell on eBay, chances are you’ve heard of eBay's Global Shipping Programme.

Whether you’re new to international selling or are looking for ways to make the overall cross-border selling process work better for your business, eBay's GSP is certainly a route worth exploring.

But do the benefits outweigh the negatives? How much does it cost? And how easy is it to get started?

This article aims to give you both sides of the story, so you can decide for yourself if eBay’s GSP will either help you reach millions more buyers around the world, or if it’s in fact better left untouched.

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Topics: eBay, Shipping & Fulfilment, International Selling