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Emily Usher

Recent Posts

Top Online Business Tools Every Company Should Be Using In 2019

Emily Usher | March 12, 2019 | Comments

Running a business can be challenging enough.

But with so many online business tools out there, each claiming to save you time, enable growth and improve the efficiency of your day-to-day workload, it can be hard to know which ones are worth the investment.

In fact, it can be difficult to know what your options are to start with.

Throughout this article, we’ve covered some of the top online business tools that you should consider using in 2019, covering everything from research, marketing & SEO, right through to productivity, planning and time management.

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Topics: Business Growth

The Psychology Of Buying Online: What Triggers People To Buy from An eCommerce Website?

Emily Usher | March 1, 2019 | Comments

Everything we do is driven by psychology.

Understanding what triggers your customers to buy from you and implementing these changes on your eCommerce website can mean huge rewards for your business in terms of additional sales and revenue.

But what are these eCommerce triggers behind the psychology of buying online?

This article aims to help you connect more with your customers’ buying behaviour, so you can make the changes needed to achieve a high-converting website that keeps customers coming back time and time again.

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Topics: eCommerce Website

The Complete Month-By-Month Retail Calendar For Online Sellers 2019

Emily Usher | January 11, 2019 | Comments

Holidays are a golden opportunity for businesses all over the world to boost their sales and drive more revenue.

In fact, one of the simplest ways to set yourself up for success in 2019 is to plan out your sales and marketing initiatives around the key retail dates for the year.

But what are these dates?

To make life easier for you, we’ve listed them all out month-by-month, so that you can start planning your promotional campaigns ahead of time.

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Topics: eCommerce, Online Business, eCommerce Marketing, eCommerce Marketing Tips

The Ultimate Step-By-Step Guide To Conducting Amazon Keyword Research

Emily Usher | November 21, 2018 | Comments

Whether you’re new to selling on Amazon or looking for ways to sell more, I'm sure you’ll agree that ranking on page 1 is paramount.

So, how can you improve your product rankings on Amazon?

The most important step in capitalising on page 1 traffic, is optimising your Amazon product listings with highly relevant keywords.

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Topics: Amazon, Selling on Amazon

eBay's Global Shipping Programme UK (GSP): Is It Worth It?

Emily Usher | October 18, 2018 | Comments

If you sell on eBay, chances are you’ve heard of eBay's Global Shipping Programme.

Whether you’re new to international selling or are looking for ways to make the overall cross-border selling process work better for your business, eBay's GSP is certainly a route worth exploring.

But do the benefits outweigh the negatives? How much does it cost? And how easy is it to get started?

This article aims to give you both sides of the story, so you can decide for yourself if eBay’s GSP will either help you reach millions more buyers around the world, or if it’s in fact better left untouched.

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Topics: eBay, Shipping & Fulfilment, International Selling