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Emily Usher

Recent Posts

Inventory Reduction Strategies For Excess Or Slow-Moving Stock

Emily Usher | April 30, 2019 | Comments

Excess or slow-moving stock can be a huge headache for online sellers.

Often this occurs at the beginning of the year after the crazy Christmas period or at the end of seasons when new products come into demand.

Not only does this mean valuable space in your warehouse is unavailable, but it can mess up your cash flow, and attempting to sell it can divert your attention away from other vital areas of the business.

So, what are the best strategies for inventory reduction?

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Topics: Inventory Management Software

Top Online Business Tools Every Company Should Be Using In 2019

Emily Usher | March 12, 2019 | Comments

Running a business can be challenging enough.

But with so many online business tools out there, each claiming to save you time, enable growth and improve the efficiency of your day-to-day workload, it can be hard to know which ones are worth the investment.

In fact, it can be difficult to know what your options are to start with.

Throughout this article, we’ve covered some of the top online business tools that you should consider using in 2019, covering everything from research, marketing & SEO, right through to productivity, planning and time management.

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Topics: Business Growth

The Psychology Of Buying Online: What Triggers People To Buy from An eCommerce Website?

Emily Usher | March 1, 2019 | Comments

Everything we do is driven by psychology.

Understanding what triggers your customers to buy from you and implementing these changes on your eCommerce website can mean huge rewards for your business in terms of additional sales and revenue.

But what are these eCommerce triggers behind the psychology of buying online?

This article aims to help you connect more with your customers’ buying behaviour, so you can make the changes needed to achieve a high-converting website that keeps customers coming back time and time again.

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Topics: eCommerce Website

The Complete Month-By-Month Retail Calendar For Online Sellers 2019

Emily Usher | January 11, 2019 | Comments

Holidays are a golden opportunity for businesses all over the world to boost their sales and drive more revenue.

In fact, one of the simplest ways to set yourself up for success in 2019 is to plan out your sales and marketing initiatives around the key retail dates for the year.

But what are these dates?

To make life easier for you, we’ve listed them all out month-by-month, so that you can start planning your promotional campaigns ahead of time.

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Topics: eCommerce, Online Business, eCommerce Marketing, eCommerce Marketing Tips

How To Conduct Amazon Keyword Research

Emily Usher | November 21, 2018 | Comments

Whether you’re new to selling on Amazon or looking for ways to sell more, I'm sure you’ll agree that ranking on page 1 is paramount.

So, how can you improve your product rankings on Amazon?

The most important step in capitalising on page 1 traffic, is optimising your Amazon product listings with highly relevant keywords.

But how do you conduct thorough keyword research for Amazon?

How does ranking on Amazon differ to ranking on Google? And which are the best free Amazon keyword tools to use?

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Topics: Amazon, Selling on Amazon