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The Impact of eCommerce Delivery on Conversion Rate: Trends & Recommendations

InPost | October 26, 2018 | Comments

Online shopping in the UK is booming, with consumer expectations and behaviours playing a pivotal role in the shape and pace of eCommerce.

Yet, despite many innovations and enhancements in the customer experience, such as 'try before you buy', the use of virtual reality and AI-powered personalisation, conversion still reigns as one of the greatest challenges for e-retailers, with basket abandonment rates still averaging at 76% and a staggering £18bn lost on potential sales in the last year.

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Topics: Shipping & Fulfilment