With close to two billion active users, Facebook is indeed a lucrative option for online sellers looking to target a plethora of potential customers. And now, with the platform’s selling online store function, it makes perfect sense for you to be selling on Facebook.Continue Reading >
With customer acquisition costs running reportedly four to ten times higher than those for customer retention, customer engagement strategies have never been more important.Continue Reading >
Topics: Social Media
As one of the most popular eCommerce platforms available to online sellers, Magento has lots to offer retail businesses. The open source software has a high level of flexibility in what you can achieve both in terms of design and functionality.
So, how exactly do you optimise your Magento store for more sales and success?
Throughout this article, we discuss five ways in which you can improve your Magento store, increase conversions and help scale your business on the eCommerce platform.Continue Reading >
Finding the right type of web hosting for your online store can be a time-consuming and confusing process. For starters, should you choose a hosted eCommerce platform that takes care of hosting for you, or seek out an open source platform and host it yourself?Continue Reading >
If someone asked you when the best times of year to sell online are, you’d probably tell them the holidays. But, when you’re going through a slow month, ramping up your inventory and marketing spend can be a difficult decision to make.Continue Reading >