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Shawn Muthraja

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4 Quick Tips To Get More Out Of Magento

Shawn Muthraja | January 31, 2016 | Comments

4 Quick Tips To Get More Out Of Magento

Many of the world's leading online brands use Magento, the open-source eCommerce platform. If you use Magento for your site, you know there can be a bit of a learning curve due to its feature-rich nature. So where do you get started? Here are our recommended 4 ways to get more out of Magento.

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Topics: Magento

The B2C ECommerce Site Basics—Have You Covered Them All?

Shawn Muthraja | January 30, 2016 | Comments

The B2C ECommerce Site Basics—Have You Covered Them All?

Are you starting an online business? There are a few basic steps that come with almost any online business. You probably know some of them already, but it never hurts to review the important things. Here are a few basics for starting your ecommerce site.

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Topics: eCommerce Best Practices, eCommerce Website

Why Your ECommerce Product Pages Are More Important Than Your Homepage

Shawn Muthraja | January 28, 2016 | Comments

Why Your ECommerce Product Pages Are More Important Than Your Homepage

When most business owners think about web design, they think about how they can improve their homepage. They want something that looks pleasing and ropes people in, encouraging them to browse their products. The problem is that this isn't always the main focus of your customer.

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Topics: eCommerce Website

Your Customers Are Talking, Are You Listening?

Shawn Muthraja | January 27, 2016 | Comments

Your Customers Are Talking, Are You Listening?

Today's business climate is constantly changing due to the constant advances in technology. Just five years ago, the thought of a customer reaching out to a massive company like McDonald's or AT&T through a social network like Twitter seemed impossible, but now it's standard customer service procedure. Customers have also learned to harness the power of writing about their good and bad experiences on websites like Yelp and TripAdviser. These reviews can help or hurt your business, depending on how you handle them.

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Topics: eCommerce Best Practices, eCommerce

The Key Takeaways From Baymard Institutes "E-Commerce Checkout Usability" Study

Shawn Muthraja | January 26, 2016 | Comments

The Key Takeaways From Baymard Institutes "E-Commerce Checkout Usability" Study

Everyone has thoughts on how to make e-commerce checkout more customer-friendly and streamlined to increase sales. But Baymard Institute went ahead and conducted a study over the course of several months to determine what really works, and what doesn't. They tested over 500 usability issues on fifteen of the biggest e-commerce sites, including American Apparel, Zappos, 1-800-Flowers, Newegg, and Walmart.

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Topics: eCommerce Best Practices, eCommerce Trends