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SYNCHRONISING THE ECOMMERCE WORLD

Shawn Muthraja

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The Key Takeaways From Baymard Institutes "E-Commerce Checkout Usability" Study

Shawn Muthraja | January 26, 2016 | Comments

The Key Takeaways From Baymard Institutes "E-Commerce Checkout Usability" Study

Everyone has thoughts on how to make e-commerce checkout more customer-friendly and streamlined to increase sales. But Baymard Institute went ahead and conducted a study over the course of several months to determine what really works, and what doesn't. They tested over 500 usability issues on fifteen of the biggest e-commerce sites, including American Apparel, Zappos, 1-800-Flowers, Newegg, and Walmart.

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Topics: ecommerce best practices, eCommerce Trends,

What Are The Worst Times Of Year To Sell Online?

Shawn Muthraja | January 24, 2016 | Comments

What Are The Worst Times Of Year To Sell Online?

If someone asked when the best times of year to sell online are, the answer is pretty obvious––the holidays. But for anyone trying to make money selling products online, ramping up inventory and marketing during an unexpected slow month can be very bad news for business; timing is everything.

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Topics: Case Studies, eCommerce Trends,

Single Vs. Multi-Page Checkouts: Pros And Cons

Shawn Muthraja | January 23, 2016 | Comments

Single Vs. Multi-Page Checkouts: Pros And Cons

With 70% of all customers abandoning their shopping carts before completing the checkout process online, many eCommerce companies are looking for any possible way to make it easier for customers to buy from them.

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Topics: ecommerce website

9 Habits Of Successful Online Retailers

Shawn Muthraja | January 22, 2016 | Comments

9 Habits Of Successful Online Retailers

Online retailers who master the goal of consistent sales volume, growth and customer retention are the type of individuals who have positive habits in their lives. If you follow these 9 habits of successful online retailers, you'll be far ahead of any competitors in your niche not practicing these productive techniques. 

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Topics: ecommerce best practices

A Quick And Easy Site Audit For Your Ecommerce Business

Shawn Muthraja | January 20, 2016 | Comments

A Quick And Easy Site Audit For Your Ecommerce Business

Your website is the most important aspect of your online business. Through it, customers make their purchases and communicate with your company, and you should think of it as your virtual storefront. But have you checked your site lately? Website problems that seem simple may actually be relative to very major problems in a physical store, such as building the store five minutes from the parking lot, or hiding the cashiers in the back of the store.

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Topics: ecommerce website

Tips For Picking The Right Theme For Your Online Business

Shawn Muthraja | January 19, 2016 | Comments

Tips For Picking The Right Theme For Your Online Business

It may not seem like an important step, but choosing and implementing the correct theme for your online storefront is a vital move when first setting up shop. Imagine what the alternative is -- customers who visit your shop and have a difficult time navigating (or worse, reading!) your information because of poor layout, color choice, or theme picks. You also run the risk of appearing unprofessional and amateurish by choosing themes, fonts, and color schemes that don't fit the correct branding or "feel" of your company.

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Topics: ecommerce best practices, eCommerce

5 Great Tools Your Online Business Should Be Using

Shawn Muthraja | January 16, 2016 | Comments

5 Great Tools Your Online Business Should Be Using

"Our tools make us gods. In symbiosis with our technology our powers are expanding exponentially and so, too, our possibilities," Jason Silva.

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Topics: Website Platforms, eCommerce

How To Better Manage Your Stock Inventory

Shawn Muthraja | January 15, 2016 | Comments

How To Better Manage Your Stock Inventory

When you first launch your eCommerce website, it may seem simple enough to use something like Excel or Google Sheets to manage inventory. "After all," you may think to yourself, "I'm a very organized person!"

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Topics: inventory management

The Good Return Policy Check-List

Shawn Muthraja | January 14, 2016 | Comments

The Good Return Policy Check-List

Unfortunately, whenever customers shop online, they worry about what they're buying. This is for good reason. They're purchasing products that they've never touched or seen in person. This can make online sales a little more difficult to come by, but you can help put potential customers at ease with a strong return policy. Here are a few things to make sure to include in your policy.

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Topics: customer retention

Why You Need An eBay Bulk Listing Tool

Shawn Muthraja | January 13, 2016 | Comments

eBay is a great venue for selling merchandise online. In fact, it's almost perfect. eBay has been building an international market for years, and hundreds, if not thousands of buyers are searching for products that you sell every day. Unfortunately, as you scale your business, the process of listing items on eBay gets all the more complicated. That said, there is a solution. Here are a few reasons why you need an eBay bulk listing tool.

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Topics: eBay

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