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Shawn Muthraja

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The Key Takeaways From Baymard Institutes "E-Commerce Checkout Usability" Study

Shawn Muthraja | January 26, 2016 | Comments

The Key Takeaways From Baymard Institutes "E-Commerce Checkout Usability" Study

Everyone has thoughts on how to make e-commerce checkout more customer-friendly and streamlined to increase sales. But Baymard Institute went ahead and conducted a study over the course of several months to determine what really works, and what doesn't. They tested over 500 usability issues on fifteen of the biggest e-commerce sites, including American Apparel, Zappos, 1-800-Flowers, Newegg, and Walmart.

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Topics: eCommerce Best Practices, eCommerce Trends

What Are The Worst Times Of Year To Sell Online?

Shawn Muthraja | January 24, 2016 | Comments

What Are The Worst Times Of Year To Sell Online?

If someone asked when the best times of year to sell online are, the answer is pretty obvious––the holidays. But for anyone trying to make money selling products online, ramping up inventory and marketing during an unexpected slow month can be very bad news for business; timing is everything.

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Topics: Case Studies, eCommerce Trends

Single Vs. Multi-Page Checkouts: Pros And Cons

Shawn Muthraja | January 23, 2016 | Comments

Single Vs. Multi-Page Checkouts: Pros And Cons

With 70% of all customers abandoning their shopping carts before completing the checkout process online, many eCommerce companies are looking for any possible way to make it easier for customers to buy from them.

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Topics: eCommerce Website

9 Habits Of Successful Online Retailers

Shawn Muthraja | January 22, 2016 | Comments

9 Habits Of Successful Online Retailers

Online retailers who master the goal of consistent sales volume, growth and customer retention are the type of individuals who have positive habits in their lives. If you follow these 9 habits of successful online retailers, you'll be far ahead of any competitors in your niche not practicing these productive techniques. 

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Topics: eCommerce Best Practices

A Quick And Easy Site Audit For Your Ecommerce Business

Shawn Muthraja | January 20, 2016 | Comments

A Quick And Easy Site Audit For Your Ecommerce Business

Your website is the most important aspect of your online business. Through it, customers make their purchases and communicate with your company, and you should think of it as your virtual storefront. But have you checked your site lately? Website problems that seem simple may actually be relative to very major problems in a physical store, such as building the store five minutes from the parking lot, or hiding the cashiers in the back of the store.

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Topics: eCommerce Website

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