Get the knowledge and inspiration you need to expand your business, straight to your inbox.


Delivery – The final touch


It has been 21 years since Tesco delivered their first home delivery order to Mrs Snowball in Gateshead.  A key factor in their dominance at the top of the home delivery market is their ability to deliver regularly and reliably to any customer in the country.

This key tool in Tesco’s arsenal has allowed them to gain new customers and solidify their relationship with existing customers. The delivery stage of the order pipeline is one of the most crucial aspects as it is often the last contact you will have with a customer.

 At least, until they are looking to order something again and re-start the pipeline. Using the correct courier can save a business money and time and ensure the protection of their brand. We have all heard the horror stories of damaged deliveries and ensuring you choose the right courier  is essential for your company because how would it look if your packages were delivered using some of the methods here.

My personal favourite is the story of the laptop delivered in a compost bin. While all these deliveries are obviously the couriers fault. I can guarantee for a lot of customers their first phone call was to the company who sold them the product demanding a new one.

It currently costs the UK courier industry £1 billion when a person isn’t home to re-deliver the product. Surely making sure the person is home in the first place is worth it. Follow our 5 steps to delivering that final perfect touch –

  1. The right courier service – If someone is offering you a delivery deal that looks too good to be true, look into it. How are they saving so much money on their delivery?
  2. The right service – Make sure your using the right service, if you’re sending an expensive package make sure you use a service reflecting that. Sending a large package? Then ensure the service you are using can handle it.
  3. Correct packaging – Damaged packages look bad, damaged products cost money. Ensure your product is correctly packed and protected from the rigours of travel and delivery.
  4. Correct address – Ensure customers are giving you their full address, even ask for an alternative if they are not home e.g. next door or leave it in the porch.
  5. Communication – Speak to your customers, when would they like the item delivered, where would they like it? (work or home) consider using an alternative delivery location such as a local shop or locker.