Active content is commonly used amongst eBay sellers to enhance their listings, and can feature anything from a scrollable image gallery of their other items, live chat and feedback widgets, search boxes or drop-down menus. The good news, however, is that eBay do have functionality to display images and their gallery works much better for mobile display and desktop search. They additionally have cross promotion tools, but if you do still require the use of widgets on your listings, they will need to use updated code, not active content.
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While the marketplace previously defended its use of this active content, with Lynda Talgo commenting that “the benefits of active content outweigh the extremely low likelihood of being exposed to them”, potential security issues are now one of the reasons for this ban.
What you need to do if you’re using Active Content
While you have until next year to sort this out, it is important to bear in mind that it is in your interest as a seller to change your templates as soon as possible, for the simple reason that it is already having a big effect on mobile listings.
In order to make these changes we would strongly recommend using a system such as Linnworks, which can enable you to edit your listings in bulk. Alternatively, you will need to manually go into each of your listings to change the template, something that can be a huge time-constraint.