Our partners eBay have officially released their new business seller news for Autumn 2013 and we would like to share the changes they have made with you, our customers. The changes made are designed to enhance your selling experience with eBay marketplaces, allowing your business to thrive and grow in the current recessive environment. The eCommerce sector has seen an increase in the number of Cross Border Traders. Marketplaces like Amazon & eBay have been working to make this sort of international trade easier with services such as Amazon Unified Accounts & eBay Cross Border Trade accounts.
International Selling Improvements
Ebay are now making it easier and more affordable for UK businesses to internationally expand by:
Changing pricing policies, so that you can list on their international sites at no additional cost, and significantly lesser costs on others.
A new International Growth Programme in partnership with another of our partners Webinterpret, will be available for business sellers to aid in the translation of listings on eBay international sites.
Visibility for domestic listings that offer international postage to buyers in all countries where eBay doesn't have a presence.
We have been developing Linnworks to accomodate these changes, and often find ourselves providing Cross Border Trading Advice to sellers using our system to grow their business. There are limited spaces available for the International Growth Programme, so register while you can!
Top Seller – Premium Service
As of 1st August 2013 eBay has upgraded the standards required to achieve Top-rated Seller status on listings, while simultaneously changing the benefits for the sellers. A new badge will be released at a later date in order to give you time to prepare your business for the new requirements. The badge will now be called 'eBay Premium Service'.
With Premium Service status, an offering of 15% discount on final value fees is included - the added benefit of improved visibility in Best Match search results is just a bonus.
Ebay have also announced that changes are being made to their picture standards which will affect all sellers - bar those listing in the Vehicle Parts & Accessories, Motors and Tickets categories. From Autumn, all new, re-listed and revised listings must comply with the new picture standards.
This move will be trying for many online sellers, but it is arguable that high quality pictures are more likely to sell your products. Ebay propose that this will create a better online selling experience for buyers that shop on mobile devices and that they will rely on high quality pictures for new features that they are launching this year, such as their eBay feed.
You are now able to list up to 12 pictures for free as of August 1st.. The proposed changes will not come into effect until September, but in preparation Linnworks has recently updated our image hosting facilities to accept pictures with a resolution of up to 1800 by 1800 pixels. We can also now integrate the services of our partner at RemoveTheBackground. Remember – No images, no listing.
"From September 2013, sellers will be required to specify a minimum period of 14 days in which buyers can return an item and get a refund. Sellers will also be required to specify whether the seller or the buyer is responsible for paying the return postage costs. If sellers don’t specify these options by September 2013, we’ll automatically default the returns period to 14 days and ‘buyer pays returns postage costs".
This adaptation to online selling policies requires that you must be legally compliant with the new EU directive on returns, and are providing an excellent level of customer service. Returns policies are highly influential in the perception of your customer service, helping you to drive your sales, build repeat customers and minimise the chances of you missing out on new buyers.
Finally, eBay will also be introducing the new Managed Returns Process from the end of September, an easy new way to manage your returns right from eBay. However you will have to ensure your listings comply with the new requirements. This new process has been tested in the US with relative success, in detail here are the features of the new managed returns process:
- Buyers can easily print a tracked return label (Collect+), allowing both you and the buyer to view the parcel’s delivery state. Buyers are linked to Collect+ to see their tracking information.
When a buyer returns an item, eBay will credit you with the final value fee charge and you can re-list free of charge.
If you'd like to receive returns at multiple addresses or let buyers keep an item they want to return under certain conditions (such as those below a certain price) with an immediate refund, you can now create automation rules that help simplify the handling process.