Back in their Autumn 2016 statement, eBay announced that they would be requiring all sellers to include at least one product identifier in all new or manufacture refurbished listings, as of February 2017. You should, however, be aware that this mandate has in fact been postponed and as a seller you will not be required to include this information until later on in the year.
While the main reason for this delay is due to sellers having requested more adequate time to prepare, it is still strongly advised that you do include product identifiers to your listings sooner rather than later.
What are eBay’s product identifier requirements?
Had the deadline been implemented this month as originally intended, all eBay sellers would no longer have the option to select Does Not Apply when asked to include a product identifier on their listings, within certain categories.
Due to the delay, you will now have more time to prepare for this change.
The main reason for this requirement is so that eBay can improve user experience, by transitioning to a more catalogue-based selling environment. In other words, with the use of product identifiers, eBay customers can more easily locate the products that they are looking for, compare different products and even review the product, as well as the seller.
So why is it so important to include this information before the deadline?
By including product identifiers in your listings, you will not only benefit from increased visibility in eBay’s search results pages, but you will also be included in their new product pages and product reviews. Ultimately, this will give you more exposure across the marketplace, helping eBay to match your listings with relevant user searches.
If you would like to learn more about the different types of product identifiers, as well as guidance on how you can obtain them, we would advise downloading our free guide here. This has been co-written with GS1, the only issuer of EANs, UPCs and GTINs that are recognised by the global marketplaces.