As an eCommerce seller there are huge advantages to selling on the Amazon marketplace, including gaining access to their large global customer base, not to mention benefiting from being associated with an established, credible brand.
The fact is, while Amazon provides sellers with the tools for successful selling, it is ultimately up to you to use this toolkit to increase your sales and grow your business. While you can find our complete selection of best practices for getting the most out of selling on the Amazon marketplace in our latest eBook, here we have compiled our top five tips for maximising the visibility of your brand and products on Amazon:
1. Take an SEO Approach
With as many as 44% of online buyers going directly to Amazon to search for a product, as an Amazon seller, you should be taking an SEO approach when it comes to your keywords within your product listings. In other words, you should be going above and beyond to ensure you are appearing in the top listings when your potential customers search for a product that you sell.
In order to optimise your listings, start by asking what search terms your customers will be using to search for your products. In addition, try and ensure that both your title and descriptions reflect these keywords.
2. Use detailed product names
The more detailed your product names are, the better visibility your products will gain, for the simple reason that the listing will appear in as many relevant search results as possible. It is, however, crucial that these titles are just that – relevant – and that you are not using unnecessary keywords and terms within your titles. It’s also worth bearing in mind that Amazon has a standard 200-character title limit, and anything longer will be suppressed from search.
3. Optimise your images
Images are crucial for not only attracting visitors to your listings, but ultimately converting them into customers. With this in mind, your images should effectively showcase your product, ideally from a range of angles. As an Amazon seller, it is important that you are complying with their guidelines for using images, and should therefore ensure that:
- The image must be, or pertain to, the item being sold
- The image must be in focus and well lit
- Ideally, the image will use a pure white background, however additional backgrounds are allowed (images with white backgrounds tend to perform better)
- The image must not contain additional text or graphics
4. Use compelling product descriptions
While product titles should effectively attract customers and pique their interest in your product, the actual product descriptions can play an integral role in converting these visitors into customers as they are used to sell your product. As a result, they should be clear and detailed, and effectively describe your product without misleading your customers. The use of bullet lists to convey the features and details can also be extremely effective.
5. Consider Amazon Sponsored Products
Consider using targeted ads, with Amazon’s sponsored products, in order to boost the visibility of your products. Basically, as with many paid advertising methods, your products will be displayed when consumers search for keywords that you bid on, which if used correctly, can help drive traffic to your listings. The great thing about this tactic is that you only pay a fee when an Amazon shopper clicks on your ad, so you should put a lot of time into optimising your listings to increase the chances of converting these visitors into paying customers.
For more insights and best practices for taking your eCommerce business to the next level with Amazon, download our guide to getting the most out of selling on Amazon.
We'd love to hear your top tips for successful selling on Amazon. Simply leave us a comment below.