For the past 20 years, the online marketplace has become the ultimate resource for small and emerging businesses to find a customer base, with some of the most well-known being eBay and Amazon. While there is a lot of competition on these sites, there are certain measures you as a business owner can take to make your products stand out and make the marketplace work to your advantage.
Below are 3 ways to help you make the most of your online marketplace.
Use unique, high-quality photos with interesting backgrounds that include negative space around the item/product. While this seems obvious, it is the first impression your company gives and often the first mistake many companies make. This also applies to the story you are telling about your brand. Include a thoughtful story with links to the company's website so that the consumer understands that there are people behind the product.
2. Inventory Management Software
Used to track sales, orders, and inventory levels, this software is crucial in tracking data and keeping things organized, which can be very difficult when just starting up. It can also help avoid product outages and overstocking. This can make a HUGE difference to how a company operates and take a lot of burden off the people running it.
The rise of the online marketplace has created a whole new means to share word of mouth. Thanking and engaging customers and inviting active participation does not go unnoticed. Now that people can communicate directly with companies via Twitter and Facebook, being responsive is that much more important and does not go unnoticed.
As buying behavior moves more and more into the online space with every passing day, you’re already halfway there with your eCommerce business. Follow these guidelines, ensure you get back what you put in, and watch your business thrive. Happy selling!