The images you use in your eBay listings play a huge role in how well your listings convert, and ultimately how successful you are on eBay. In fact, no matter how much time you spend optimising your listings to appear at the top of relevant searches, or how accurate your item specifics are, if your product photos aren't of a high-quality, everything else is likely a wasted effort.
Below, we have covered some of the key considerations and best practices for optimising your eBay images for increased sales.
- Make sure all your images are compliant
Firstly it’s important to ensure that all your listings have images that are compliant with the new guidelines. If not, remove them, or replace them with new images that meet the picture standards detailed below.
- No Picture, No Listing
You must upload a minimum of one picture per listing. eBay will now display an error message if you try to list without any pictures. Don't forget that you can that you can still list up to 12 pictures for free.
Remember, you must end and re-list/ renew your existing listings if you want to benefit from the free images. Once this has been done, the free images benefit will be applied to all new listings.
- Do not use stock pictures for used item listings
Using stock pictures when listing used items can mislead buyers as to what they’re really getting. This could be detrimental to your ratings, sales and repeat business. By listing pictures of the actual item you’re selling, you can better communicate the item’s condition and manage buyer expectations. If you try to list a used item that you are selling with a stock photo, eBay will now present you with an error message. There is however an exception to the rule – you are still able to list stock pictures to list new and refurbished items, when listing used books, music, movies and video games.
- No borders, no text, or artwork on the image itself
Many online sellers love to promote their listings by embedding promotional artwork onto their stock photos – this could be ‘Free Shipping!’ or ‘2 for 1!’. The use of fancy borders to create attractive listings is also common on eBay marketplaces. From September all text and borders will have to be removed from listings to create a cleaner experience for buyers. Watermarks can only be used to protect copyright.
- Comply with minimum image size standards
Online Sellers now have to ensure that the longest side of all listing images is a minimum of 500 pixels across. This is deemed as an optimal size for high quality images, and by including high quality images in your listings you are increasing the probability of sales by becoming more visible in Best Match Search Results.
So remember to take these changes into consideration when re-listing or revising your items onto the items that you list onto the eBay marketplaces. Below are 12 more tips for taking great images for your listings;
- Use a plain uncluttered backdrop to draw attention to your item.
- Turn off the flash. Use diffused lighting to prevent shadows and reflections.
- Use a tripod to prevent further shadows and reflections.
- Capture high-resolution pictures.
- Fill the frame with the item, ensuring you capture as much detail as possible.
- Capture all angles, details and blemishes.
- Show the scale, with a ruler or common item to show comparative size.
- Don't tint your photos.
- Avoid using props.
- Optimise the quality of mobile phone camera photos.
- Use eBay picture hosting to optimise your listing for mobile buyers.
For a more in-depth guide on how to follow these steps effectively, please visit eBays top tips for taking great photos. The clearer and crisper the picture on your listing, the easier it is for buyers to find your listings.