This week we hosted our listing on Amazon with Linnworks webinar, where our Amazon expert Chris Gates demonstrated the advanced features of Linnworks’ Amazon Listing Tool and discussed the best practices for using it to grow your business. If you weren’t able to attend Wednesday’s webinar, or would simply like to re-watch it, as promised we have included the webinar recording further down this page.
Listing plays a fundamental role in the Amazon selling process and by using a listing tool you can streamline your operations, increase efficiency and reduce the costs involved with manually listing to the marketplace.
Whether you’re an existing customer looking to get more from the tool, or are interested in learning more about Linnworks’ Amazon listing functionality, there were a number of invaluable insights about creating Amazon listings in bulk, creating single listings, creating variation listings and listing to the Amazon Catalog.
You can view the webinar recording below.
We also received a record number of questions during the webinar, several of which we didn’t have time to answer. For this reason, we have summarised some of the most popular topics raised below.
How can I create Fulfilment by Amazon (FBA) listings within Linnworks?
Within the attributes section of your configurator, you will firstly need to add the fulfilment-center-id attribute. You can then use the fulfilment centre ID, which can either be pulled from an extended property or as a default value. This will specifically tell Linnworks how to advertise the listing.
Learn more about creating FBA listings here.
How can I set up an Amazon sale?
If you would like to add a sale with no end date, the simplest way is to add a new sale price to your stock item. Make sure the Source is ‘AMAZON’ and the SubSource is the name of your integration with a ‘_sale’ suffix, i.e. ‘Amazon UK_sale’. To specify the duration of your sale, you can add a sale price, start date and end date extended property to your item. In the configurator, make sure you add all of the sale attributes and then map them to the new sale Extended Properties that you have created.
More information about setting up a sale in Amazon can be found on our documentation page.
How do I list to the Amazon Catalog?
For a single item, simply right-click the item’s row in line with the column that represents your Amazon integration in My Inventory. From here, click Add To Catalog. Linnworks will then search for that item in Amazon and allow you to adjust important listing information before listing.
To do this in bulk, you will firstly need to select a configurator to list with and on the templates screen click the match button. This will find matches for your items in bulk and allow you to process them all at the same time.
You can learn more about listing to the Amazon Catalog on our documentation page.
How do I add bullet points to my Amazon listings?
Start by adding each bullet point to your stock item as a new Extended Property. For example, Bullet Point 1, Bullet Point 2 and so on. Make sure you keep your Extended Property names consistent across all of your items. Next, within the Attributes section of your configurator, you can add as many bullet point attributes as you need and map each one to one of the Bullet Point Extended Properties that you created previously.
More information about adding bullet points to listings can be found here.
How to I list internationally on Amazon?
To create listings for other geographical marketplaces, simply choose a new option in the ‘Site’ section of a new configurator. You may wish to import translated titles, descriptions and extended properties for these listings, as well as a converted channel specific price.
Find out more about listing internationally on Amazon with Linnworks.