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The Impact of eCommerce Delivery on Conversion Rate: Trends & Recommendations

InPost | October 26, 2018 | Comments

Online shopping in the UK is booming, with consumer expectations and behaviours playing a pivotal role in the shape and pace of eCommerce.

Yet, despite many innovations and enhancements in the customer experience, such as 'try before you buy', the use of virtual reality and AI-powered personalisation, conversion still reigns as one of the greatest challenges for e-retailers, with basket abandonment rates still averaging at 76% and a staggering £18bn lost on potential sales in the last year.

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Topics: Shipping & Fulfilment

eBay's Global Shipping Programme UK (GSP): Is It Worth It?

Emily Usher | October 18, 2018 | Comments

If you sell on eBay, chances are you’ve heard of eBay's Global Shipping Programme.

Whether you’re new to international selling or are looking for ways to make the overall cross-border selling process work better for your business, eBay's GSP is certainly a route worth exploring.

But do the benefits outweigh the negatives? How much does it cost? And how easy is it to get started?

This article aims to give you both sides of the story, so you can decide for yourself if eBay’s GSP will either help you reach millions more buyers around the world, or if it’s in fact better left untouched.

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Topics: eBay, Shipping & Fulfilment, International Selling

How To Write A Product Description That Drives Sales (Examples & Template)

Aimee Goodsall | October 9, 2018 | Comments

When it comes to selling products online, one of the most prominent factors for success is having a product description that sells.

After all, assuming you’ve been successful in driving traffic to your website or marketplace listing, have got the price right and are using high-quality images, your product descriptions can often make or break the sale.

Which leads us to the next question...

What should a great product description look like?

Throughout this article we will share some great product description examples, discuss what makes them successful and provide guidance on how you should be adapting your own for different sales channels, such as your website and Amazon.

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Topics: eCommerce Website, Online Business, Business Growth

Psychological Pricing: A Complete List Of Pricing Strategies

Nat Libby | September 25, 2018 | Comments

Finding the right pricing strategy to sell your products can be challenging and complex process. As a result, many businesses rush into pricing with little thought, only making sure to cover their costs and adding in a small amount of profit.

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Topics: Business Growth

Private Label Selling On Amazon: How To Make A Success From Private Labelling

Linnworks | September 21, 2018 | Comments

Are you looking for an easier way to sell your own products on Amazon? One that doesn’t require you to create and manufacture the items yourself?

You’re not alone.

Whether you’re new to selling on the marketplace or are an experienced Amazon reseller, the prospect of expanding your product lines to include your own branded goods can be a lucrative one.

The problem is, for many retailers it’s often an expensive and timely one as well.

But it doesn’t have to be.

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Topics: Selling on Amazon, Amazon