When it comes to selling products online, one of the most prominent factors for success is having a product description that sells.

After all, assuming you’ve been successful in driving traffic to your website or marketplace listing, have got the price right and are using high-quality images, your product descriptions can often make or break the sale.

Which leads us to the next question...

What should a great product description look like?

Throughout this article we will share some great product description examples, discuss what makes them successful and provide guidance on how you should be adapting your own for different sales channels, such as your website and Amazon.

Finding the right pricing strategy to sell your products can be challenging and complex process. As a result, many businesses rush into pricing with little thought, only making sure to cover their costs and adding in a small amount of profit.

When looking for ways build a successful business, it’s likely that you’ll be thinking of how to sell more products. After all, increasing product sales ensures that you can cover your business costs and start to turn a profit. 

The one goal that almost all online businesses have in common is to turn a profit. Now while the success of this goal is influenced by multiple different factors – some of these in your control and others not – one of the biggest areas impacting your bottom line is in fact your business costs.

Here’s the thing.

Despite often being viewed as ‘set in stone’, the costs associated with running an online business don’t have to be entirely out of your control. At least not all of them.

Growing a successful eCommerce business is a common goal for the vast majority of business owners, and while some succeed, there is no denying that others simply don’t. But what exactly limits you from achieving the same level of success that thousands of others have experienced?