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Everything you need to know about marketing & branding your eBay store and listings

Aimee Goodsall | June 15, 2016 | Comments

If you weren’t already aware, eBay have been running a series of monthly webinars, in a bid to help sellers boost visibility, increase sales conversions and generate repeat custom on their marketplace.

In their latest webinar, focused on branding and marketing on the marketplace, eBay covered just about everything you need to know as a seller, in order to get the most from your eBay shop and listings. Fortunately for those of you who missed the webinar, we’ve put together a comprehensive summary of what was covered.

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Topics: Marketplaces & Websites, eBay, eCommerce Best Practices, eCommerce Marketing, eCommerce Marketing Tips

eBay announce imminent plans to remove active content

Aimee Goodsall | June 10, 2016 | Comments

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For those of you selling on eBay, it’s important that you’re aware of their imminent plans to remove the use of active content within your listings. This active content removal, which will come into place in early 2017, will prohibit the use of JavaScript, Flash, plug-ins and form actions being used on your eBay listings.

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Topics: Marketplaces & Websites, eBay, eCommerce News, Online Marketplace

Amazon FBA & eBay GSP: What you need to know about these international fulfilment services

Aimee Goodsall | May 9, 2016 | Comments

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Whether you're already selling internationally, or are reluctant to sell overseas due to the hassle and risk involved, an international fulfilment service might be a good fit for your business. Now while there are a host of options available to you when it comes to cross-border trade, both Amazon and eBay operate their own fulfilment programmes, and while it's not necessarily a case of Amazon FBA vs eBay GSP, it is worth understanding how they both operate and the benefits and disadvantages of each, should this be a route you decide to go down. 

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Topics: eBay, Amazon, Shipping & Fulfilment, Cross Border Trade, Online Marketplace, International Selling

Get Your Free HTML eBay Listing Template

Aimee Goodsall | April 15, 2016 | Comments

How well your eBay listings are optimised and how attractive they look, can significantly influence your overall conversion rate as a seller. The problem is, while a great eBay template design can subsequently improve your performance when selling on the marketplace, for those of you with little to no HTML template design experience, the process of creating these great listings can be extremely daunting.

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Topics: eBay, Listings, eCommerce

eBay Trials New Returns Options System Giving Sellers More Choice For Handling Returns

Aimee Goodsall | March 23, 2016 | Comments

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When it comes to customers returning goods, the view that the customer is always right is about to be challenged by none other than eBay itself. Unfortunately for the marketplace giant, there is a general view amongst eBay sellers that when an eBay Money Back Guarantee claim is made, they almost always side with the buyer, however their latest move may well shift this perception by giving more power to the seller.

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Topics: eBay, Online Marketplace