Get the knowledge and inspiration you need to expand your business, straight to your inbox.

A Complete List Of Trust Seals and SSL Certificate Providers (2019)

Aimee Manning | April 9, 2019 | Comments

With payment security concerns often cited as a reason behind online shoppers abandoning their shopping carts, taking measures to instil trust and minimise perceived risk at the checkout can make a huge difference to your conversions.

But what exactly are these measures? 

While there are tons of ways you can build trust on your online store, one of the best ways to achieve it is by using trust badges (also known as trust seals and trust logos). 

Continue Reading >

Topics: eCommerce Best Practices, eCommerce Website, SEO

Google Shopping Ads: How To Create Profitable Shopping Campaigns

Aimee Manning | January 2, 2019 | Comments

While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.

In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.

But how do Google Shopping Ads work exactly? Which countries are they available in?  And how do you get started setting up your Google Shopping campaigns?

Continue Reading >

Topics: eCommerce Best Practices, Paid Advertising, Google

Seller Fulfilled Prime: Everything You Need To Know About Amazon MFN Prime

Aimee Manning | November 1, 2018 | Comments

There’s no denying that Amazon Prime has transformed the face of eCommerce in recent years, having set the bar for the ever-increasing consumer expectations surrounding delivery and price.

In fact, it is largely because of this that the marketplace now has over 100 million Prime subscribers worldwide, all looking for the best products, often at the lowest prices and from the most reliable of sellers.

But how exactly can you become one of these sellers? And more specifically, how do you go about making your products eligible for Prime?

Continue Reading >

Topics: Amazon, Shipping & Fulfilment, eCommerce Best Practices, Selling on Amazon

eCommerce Growth Secrets From The Experts

Aimee Manning | July 18, 2018 | Comments

When we think about growing a business, often the first thing that comes to mind is generating more sales. But what about the part that comes before sales? And by that I mean getting your products seen by potential customers in the first place.

Continue Reading >

Topics: eCommerce Best Practices, eCommerce, Linn Academy

How To Start A Dropshipping Business In 2019

Linnworks | June 21, 2018 | Comments

Want to start selling online but don't really have the capital? Or maybe you're not sure whether it's for you and you want to test the water first? If you answered yes to either of these, then dropshipping might be the answer - it's an excellent gateway to online retail that requires less financial input than a regular online store, plus you don't need a warehouse to get started.

Continue Reading >

Topics: Shipping & Fulfilment, eCommerce Best Practices, Dropshipping