The Linnworks Blog
SYNCHRONISING THE ECOMMERCE WORLD

Last Minute Tips For Increasing Your Sales This Christmas

Aimee Goodsall | December 13, 2016 | Comments

Christmas is now less than two weeks away, which means that as an online retailer you should be taking full advantage of this peak period, and preparing your business for the imminent last minute panic purchases.

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Topics: ecommerce best practices, eCommerce, Marketing, eCommerce Marketing Tips, Christmas

How To Assess Which Online Marketplace Is The Right Fit For Your Business

Aimee Goodsall | November 28, 2016 | Comments

Regardless of whether you are already selling on a marketplace and are wanting to expand your reach, or are simply looking to sell on an online marketplace for the first time, it is extremely important that you’re thoroughly researching your options.

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Topics: ecommerce best practices, eCommerce, online marketplace

What Are Product Identifiers & GTIN's?

Aimee Goodsall | November 15, 2016 | Comments

Product identifiers are a series of numerical or alphanumerical digits that are used to identify a specific product. Ultimately, they are the key to helping customers locate products online, and commonly include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names.    

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Topics: Marketplaces & Websites, ecommerce best practices, eCommerce, online marketplace, Product Identifiers

4 Challenges Every eCommerce Customer Support Team Needs To Overcome

Liam Keegan - XSellco | October 13, 2016 | Comments

This is a guest post from XSellco's Liam Keegan.

Let's face it - customer support is a tough job. From dealing with angry customers, to getting through a mountain of queries, sometimes it can be hard to get that satisfying feeling at the end of a day's work. 

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Topics: ecommerce best practices, eCommerce, Customer Support

How To Prepare Your eCommerce Business For The Christmas Period

Aimee Goodsall | September 12, 2016 | Comments

With Christmas just around the corner, now is the time to start thinking about your strategy and effectively preparing your business, in order to take full advantage of the potential influx in sales.

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Topics: Marketplaces & Websites, ecommerce best practices, online marketplace, Marketing

eBay Active Content: Best Practices For Compliant Listings

Andrew Pinner | August 18, 2016 | Comments

This is a guest blog post from Andrew Pinner at Frooition.

eBay announced in their Spring 2016 Seller Release that they will be putting a stop to the use of Active Content – JavaScript, Flash, Form Actions and plug-ins – within eBay listings. The reason for this imminent ban being that active content inhibits purchases on mobile devices, and further poses potential security risks.

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Topics: eBay, eCommerce News, ecommerce best practices

How to handle negative feedback on marketplaces

Aimee Goodsall | August 4, 2016 | Comments

Customer reviews are extremely influential when it comes to a customer’s decision to purchase your product, after all it can either eliminate any doubt they may have and convince them to buy, or can put them off completing the sale and at worse, tarnish your brand’s reputation.

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Topics: Marketplaces & Websites, ecommerce best practices, online marketplace

How To Increase Your eCommerce Sales With Email Marketing

Aimee Goodsall | July 21, 2016 | Comments

The use of email marketing in the eCommerce industry is huge, after all most of us only need to scroll through our inboxes to realise that. Now while the majority of the big retail brands have got it covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers.

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Topics: ecommerce best practices, Marketing, eCommerce Marketing Tips

5 expectations you have to meet in order to avoid Disappointing your customers

Aimee Goodsall | June 23, 2016 | Comments

When it comes to eCommerce, customers are faced with more options than ever before and this has led to a substantial shift in not only their buying behaviour, but perhaps even more importantly their expectations.

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Topics: ecommerce best practices, eCommerce, customer retention

Everything you need to know about marketing & branding your eBay store and listings

Aimee Goodsall | June 15, 2016 | Comments

If you weren’t already aware, eBay have been running a series of monthly webinars, in a bid to help sellers boost visibility, increase sales conversions and generate repeat custom on their marketplace.

In their latest webinar, focused on branding and marketing on the marketplace, eBay covered just about everything you need to know as a seller, in order to get the most from your eBay shop and listings. Fortunately for those of you who missed the webinar, we’ve put together a comprehensive summary of what was covered.

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Topics: Marketplaces & Websites, eBay, ecommerce best practices, Marketing, eCommerce Marketing Tips

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