The Linnworks Blog
SYNCHRONISING THE ECOMMERCE WORLD

How To Increase Your eCommerce Sales With Email Marketing

Aimee Goodsall | July 21, 2016 | Comments

The use of email marketing in the eCommerce industry is huge, after all most of us only need to scroll through our inboxes to realise that. Now while the majority of the big retail brands have got it covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers.

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Topics: ecommerce best practices, Marketing, eCommerce Marketing Tips

5 expectations you have to meet in order to avoid Disappointing your customers

Aimee Goodsall | June 23, 2016 | Comments

When it comes to eCommerce, customers are faced with more options than ever before and this has led to a substantial shift in not only their buying behaviour, but perhaps even more importantly their expectations.

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Topics: ecommerce best practices, eCommerce, customer retention

Everything you need to know about marketing & branding your eBay store and listings

Aimee Goodsall | June 15, 2016 | Comments

If you weren’t already aware, eBay have been running a series of monthly webinars, in a bid to help sellers boost visibility, increase sales conversions and generate repeat custom on their marketplace.

In their latest webinar, focused on branding and marketing on the marketplace, eBay covered just about everything you need to know as a seller, in order to get the most from your eBay shop and listings. Fortunately for those of you who missed the webinar, we’ve put together a comprehensive summary of what was covered.

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Topics: Marketplaces & Websites, eBay, ecommerce best practices, Marketing, eCommerce Marketing Tips

Seller Fulfilled Prime: Everything you need to know about Amazon MFN Prime

Aimee Goodsall | June 7, 2016 | Comments

In a bid to enhance both the customer and seller experience, Amazon has introduced MFN Prime, commonly referred to as Seller Fulfilled Prime, a programme that will provide many of their sellers with the opportunity to increase sales, by gaining access to Amazon Prime customers.

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Topics: Amazon, Shipping & Fulfilment, ecommerce best practices, selling on Amazon

Four ways to significantly reduce your customer response times

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This is a guest blog post from Rupert Heather, eCommerce Specialist at XSellco.

When they make contact, customers want consistent answers, delivered seamlessly. Aligning your business with both your customers' needs and marketplace rules is the key to growing your sales. 

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Topics: ecommerce best practices

Driving Sales With Google Shopping: Everything You Need To Know About Google's Product Listing Ads (PLA)

Aimee Goodsall | June 3, 2016 | Comments

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It should come as no surprise that Google is the biggest search engine for online shoppers, but what you may not be aware of is the fact that Google is actually a shopping platform itself, and a pretty big one at that - it is believed to generate around $5 billion annually from over 25 thousand sellers.

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Topics: ecommerce best practices, Paid Advertising, Google

How retargeting can convert lost customers into new sales

Aimee Goodsall | May 18, 2016 | Comments

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Re-engaging past website visitors is a huge opportunity for eCommerce businesses, and one that many simply aren't leveraging. The fact is, these visitors have already expressed an interest in your brand and products, and while they may have come and gone, they definitely don't need to be lost opportunities and you can still convert them into new sales. How? With a simple retargeting strategy.

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Topics: ecommerce best practices, eCommerce Marketing Tips

How To Sell More On Amazon

Aimee Goodsall | March 22, 2016 | Comments

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As an eCommerce seller there are huge advantages to selling on the Amazon marketplace, including gaining access to their large global customer base, not to mention benefiting from being associated with an established, credible brand.

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Topics: Amazon, ecommerce best practices, selling on Amazon

How To Reduce Shopping Cart Abandonment

Aimee Goodsall | March 17, 2016 | Comments

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Let’s be honest, shopping cart abandonment can happen to the best of us, in fact, as many as 75% of online shopping cart purchases are never actually completed. This is a huge number of customers abandoning their shopping baskets, and unsurprisingly a significant concern for eCommerce brands across the globe.

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Topics: ecommerce best practices, eCommerce

3 Ways Selling On Multiple Marketplaces Is Losing You Money

Shawn Muthraja | February 1, 2016 | Comments

3 Ways Selling On Multiple Marketplaces Is Losing You Money

Logistically, you know that selling through multiple channels should be making you more money than only selling through one. So why isn't it? Selling through more than one marketplace isn't always as easy as it sounds, but this doesn't make it a bad idea. Once you get the hang of it, you'll be surprised by how much your profits can increase. You just have to learn as much as you can, and stay on your toes.

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Topics: inventory management, ecommerce best practices

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