With Christmas just around the corner, now is the time to start thinking about your strategy and effectively preparing your business, in order to take full advantage of the potential influx in sales.Continue Reading »
This is a guest blog post from Andrew Pinner at Frooition.
Customer reviews are extremely influential when it comes to a customer’s decision to purchase your product, after all it can either eliminate any doubt they may have and convince them to buy, or can put them off completing the sale and at worse, tarnish your brand’s reputation.Continue Reading »
The use of email marketing in the eCommerce industry is huge, after all most of us only need to scroll through our inboxes to realise that. Now while the majority of the big retail brands have got it covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers.Continue Reading »
When it comes to eCommerce, customers are faced with more options than ever before and this has led to a substantial shift in not only their buying behaviour, but perhaps even more importantly their expectations.Continue Reading »