Linnworks Blog

How To Prepare Your eCommerce Business For The Christmas Period

Aimee Goodsall | September 12, 2016 | Comments

With Christmas just around the corner, now is the time to start thinking about your strategy and effectively preparing your business, in order to take full advantage of the potential influx in sales.

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Topics: Marketplaces & Websites, eCommerce Best Practices, Online Marketplace, eCommerce Marketing

eBay Active Content: Best Practices For Compliant Listings

Andrew Pinner | August 18, 2016 | Comments

This is a guest blog post from Andrew Pinner at Frooition.

eBay announced in their Spring 2016 Seller Release that they will be putting a stop to the use of Active Content – JavaScript, Flash, Form Actions and plug-ins – within eBay listings. The reason for this imminent ban being that active content inhibits purchases on mobile devices, and further poses potential security risks.

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Topics: eBay, eCommerce News, eCommerce Best Practices

How to handle negative feedback on marketplaces

Aimee Goodsall | August 4, 2016 | Comments

Customer reviews are extremely influential when it comes to a customer’s decision to purchase your product, after all it can either eliminate any doubt they may have and convince them to buy, or can put them off completing the sale and at worse, tarnish your brand’s reputation.

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Topics: Marketplaces & Websites, eCommerce Best Practices, Online Marketplace

How To Increase Your eCommerce Sales With Email Marketing

Aimee Goodsall | July 21, 2016 | Comments

The use of email marketing in the eCommerce industry is huge, after all most of us only need to scroll through our inboxes to realise that. Now while the majority of the big retail brands have got it covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers.

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Topics: eCommerce Best Practices, eCommerce Marketing, eCommerce Marketing Tips

5 expectations you have to meet in order to avoid Disappointing your customers

Aimee Goodsall | June 23, 2016 | Comments

When it comes to eCommerce, customers are faced with more options than ever before and this has led to a substantial shift in not only their buying behaviour, but perhaps even more importantly their expectations.

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Topics: eCommerce Best Practices, eCommerce, Customer Retention

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