Running an online business can be a challenge at the best of times (as I'm sure you already know), and Black Friday is no exception. In fact, shoppers spent more than £1billion online on Black Friday alone in 2016, and these numbers are expected to increase further by 3% this year, which is why it's crucial that your business is prepared to take advantage of this potential increase in sales.Continue Reading »
Looking for inspiration for your next email campaign? We have combed the web to find some brilliant examples of how other brands are using email to engage their audiences, drive traffic to their website and ultimately generate sales.Continue Reading »
Christmas is now less than two weeks away, which means that as an online retailer you should be taking full advantage of this peak period, and preparing your business for the imminent last minute panic purchases.Continue Reading »
Pinterest is an incredibly valuable social platform, particularly for retailers in the fashion and homeware industries. As such, it is becoming increasingly used to generate brand awareness, drive website traffic and boost online sales. The problem, however, is that in order to be successful in using this channel to achieve ecommerce success, you must have a big Pinterest following who will engage with your business.Continue Reading »
You may have noticed that eBay have been running a series of monthly growth webinars, designed to help sellers increase their presence on the marketplace, generate more sales and encourage repeat custom.
Similar to the overview we put together for eBay’s marketing and branding webinar, we have provided a comprehensive summary of their latest webinar below, helping eBay shop subscribers to get the most from using Promotional Tools.Continue Reading »
The use of email marketing in the eCommerce industry is huge, after all most of us only need to scroll through our inboxes to realise that. Now while the majority of the big retail brands have got it covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers.Continue Reading »
If you weren’t already aware, eBay have been running a series of monthly webinars, in a bid to help sellers boost visibility, increase sales conversions and generate repeat custom on their marketplace.
In their latest webinar, focused on branding and marketing on the marketplace, eBay covered just about everything you need to know as a seller, in order to get the most from your eBay shop and listings. Fortunately for those of you who missed the webinar, we’ve put together a comprehensive summary of what was covered.Continue Reading »
As an online retailer, there are a significant number of tactics you can leverage to increase brand awareness, launch new products, drive website traffic and generate sales. The challenge, however, is often knowing where to start and what to do in order to stand out in a competitive environment.Continue Reading »
Re-engaging past website visitors is a huge opportunity for eCommerce businesses, and one that many simply aren't leveraging. The fact is, these visitors have already expressed an interest in your brand and products, and while they may have come and gone, they definitely don't need to be lost opportunities and you can still convert them into new sales. How? With a simple retargeting strategy.Continue Reading »