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5 eCommerce marketing ideas you may not have thought of

Aimee Goodsall | May 20, 2016 | Comments

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As an online retailer, there are a significant number of tactics you can leverage to increase brand awareness, launch new products, drive website traffic and generate sales. The challenge, however, is often knowing where to start and what to do in order to stand out in a competitive environment. 

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Topics: eCommerce Trends, eCommerce Marketing, eCommerce Marketing Tips

How retargeting can convert lost customers into new sales

Aimee Goodsall | May 18, 2016 | Comments

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Re-engaging past website visitors is a huge opportunity for eCommerce businesses, and one that many simply aren't leveraging. The fact is, these visitors have already expressed an interest in your brand and products, and while they may have come and gone, they definitely don't need to be lost opportunities and you can still convert them into new sales. How? With a simple retargeting strategy.

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Topics: eCommerce Best Practices, eCommerce Marketing Tips