The Linnworks Blog
SYNCHRONISING THE ECOMMERCE WORLD

7 Ways Fashion Retailers Can Leverage Social Media

Aimee Goodsall | March 8, 2016 | Comments

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The use of social media in the fashion retail industry is on the rise, particularly the more visual channels – Instagram, Snapchat, Pinterest, YouTube – simply because image is what these brands are selling. While creating a quality social media following is of course part and parcel of any brand’s social media strategy, these channels are providing a new platform for engaging with users, in order to raise brand awareness, drive website traffic and even generate sales.

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Topics: eCommerce, Fashion

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