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Google Shopping Ads: How To Create Profitable Shopping Campaigns

Aimee Goodsall | January 2, 2019 | Comments

While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.

In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.

But how do Google Shopping Ads work exactly? Which countries are they available in?  And how do you get started setting up your Google Shopping campaigns?

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Topics: eCommerce Best Practices, Paid Advertising, Google

Driving Sales With Google Shopping: Everything You Need To Know About Google's Product Listing Ads (PLA)

Aimee Goodsall | June 3, 2016 | Comments

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It should come as no surprise that Google is the biggest search engine for online shoppers, but what you may not be aware of is the fact that Google is actually a shopping platform itself, and a pretty big one at that - it is believed to generate around $5 billion annually from over 25 thousand sellers.

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Topics: eCommerce Best Practices, Paid Advertising, Google

Deadline announced for Google shopping ads GTIN requirement

Aimee Goodsall | April 14, 2016 | Comments

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If you're a Google Shopping advertiser, it's important that you're aware of the upcoming deadline for supplying Global Trade Item Numbers. 

As of Monday 16th May, Google will no longer accept products that have missing or invalid Global Trade Item Numbers, and therefore if you fail to comply with this requirement, your products won't appear on the Google results page. It's as simple as that. 

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Topics: Google