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Driving Sales With Google Shopping: Everything You Need To Know About Google's Product Listing Ads (PLA)

Aimee Goodsall | June 3, 2016 | Comments


It should come as no surprise that Google is the biggest search engine for online shoppers, but what you may not be aware of is the fact that Google is actually a shopping platform itself, and a pretty big one at that - it is believed to generate around $5 billion annually from over 25 thousand sellers.

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Topics: eCommerce Best Practices, Paid Advertising, Google

Deadline announced for Google shopping ads GTIN requirement

Aimee Goodsall | April 14, 2016 | Comments


If you're a Google Shopping advertiser, it's important that you're aware of the upcoming deadline for supplying Global Trade Item Numbers. 

As of Monday 16th May, Google will no longer accept products that have missing or invalid Global Trade Item Numbers, and therefore if you fail to comply with this requirement, your products won't appear on the Google results page. It's as simple as that. 

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Topics: Google