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How To Write A Product Description That Drives Sales (Examples & Template)

Aimee Goodsall | October 9, 2018 | Comments

When it comes to selling products online, one of the most prominent factors for success is having a product description that sells.

After all, assuming you’ve been successful in driving traffic to your website or marketplace listing, have got the price right and are using high-quality images, your product descriptions can often make or break the sale.

Which leads us to the next question...

What should a great product description look like?

Throughout this article we will share some great product description examples, discuss what makes them successful and provide guidance on how you should be adapting your own for different sales channels, such as your website and Amazon.

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Topics: eCommerce Website, Online Business, Business Growth

Amazon Business: An Alternative B2B Marketplace

Nat Libby | July 17, 2018 | Comments

Amazon Business is a competitive B2B marketplace for businesses who want to sell more to other companies. With more than one million customers, selling on Amazon Business is an attractive prospect to many sellers, manufacturers and distributors alike.

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Topics: Amazon, Online Marketplaces, Online Business

How To Calculate Shipping Costs For Your Online Business

Nat Libby | June 15, 2018 | Comments

Understanding how to calculate shipping costs is important. Not only do you need to track how much you’re spending in order to turn a profit, but your delivery fees impact how likely your customers are to buy from you.

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Topics: Shipping & Fulfilment, Online Business

How the EU Referendum's Brexit outcome will affect online sellers

Aimee Goodsall | June 29, 2016 | Comments

Following on from the EU Referendum and the UK’s collective decision to back the Brexit and leave the European Union, many online businesses and marketplace sellers are now faced with a single, albeit monumental, question – what does this mean for business?

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Topics: Brexit, eCommerce News, eCommerce, Marketplaces & Websites, Online Business, Online Marketplace

Beginners guide to reporting for your online business

Will Bowes | May 25, 2016 | Comments

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Reporting is a crucial tool when running a business, and regardless of how capable you are with numbers, to be truly successful you will need to understand the performance and trends of your business and industry, before you can make any informed decisions.

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Topics: Expert Articles, Online Business