The Linnworks Blog
SYNCHRONISING THE ECOMMERCE WORLD

What Are Product Identifiers & GTIN's?

Aimee Goodsall | November 15, 2016 | Comments

Product identifiers are a series of numerical or alphanumerical digits that are used to identify a specific product. Ultimately, they are the key to helping customers locate products online, and commonly include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names.    

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Topics: Marketplaces & Websites, ecommerce best practices, eCommerce, online marketplace, Product Identifiers

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