Social shopping is on the rise, and if you're in doubt as to whether setting up a store on Facebook is a good move for your business, perhaps the 1.55 billion active users might sway your decision. Unsurprisingly, not all of those 1.55 billion Facebook users will be potential customers, but even a tiny fraction of that is a whole load of potential new business opportunities.
Continue Reading >The Rise of Social Shopping - Setting Up Shop On Facebook With a Facebook Store

Topics: Social Media, eCommerce Trends, Facebook
5 Ways To Increase Your Social Media Engagement

Social media poses a challenge for many business owners. Being noticed amid a sea of Tweets and other posts is hard these days, so here are 5 ways we've found to help increase your social media engagement.
Continue Reading >Topics: Social Media, eCommerce Trends
Social Commerce Is A Real Thing That You Should Be Aware Of

Social commerce is a term that's been getting a lot of attention, particularly from businesses who make a large number of their sales online. While it sounds fairly straightforward, the idea of social commerce is more sophisticated than many people give it credit for. Social commerce can make a big difference to a business's overall reputation and sales, and it’s something you need to be taking into account as your business grows.
Continue Reading >Topics: Social Media, eCommerce Trends
4 Ways To Connect With Your Customers Better

Customer engagement is extremely important for any company, but especially for small-to-medium-sized businesses that depend on repeat customers and ensuring that customers have a fantastic experience with your business. But connecting with your customers and driving engagement doesn't need to be a headache.
Continue Reading >Topics: Social Media, Customer Retention
The Important Impact Social Media Has On Your Online Business

Realizing the impact that social media has on your online business is enough to give any small business owner a confidence boost, but making the most out of what you can see is often where that confidence starts to falter. Social media can give you a great, constantly open window into what your customers want from you and your business, so here are a few things to pay attention to when managing your social media accounts.
Continue Reading >Topics: Social Media, Online Business