Social shopping is on the rise, and if you're in doubt as to whether setting up a store on Facebook is a good move for your business, perhaps the 1.55 billion active users might sway your decision. Unsurprisingly, not all of those 1.55 billion Facebook users will be potential customers, but even a tiny fraction of that is a whole load of potential new business opportunities. 

Social media poses a challenge for many business owners. Being noticed amid a sea of Tweets and other posts is hard these days, so here are 5 ways we've found to help increase your social media engagement.

Social commerce is a term that's been getting a lot of attention, particularly from businesses who make a large number of their sales online. While it sounds fairly straightforward, the idea of social commerce is more sophisticated than many people give it credit for. Social commerce can make a big difference to a business's overall reputation and sales, and it’s something you need to be taking into account as your business grows.

Customer engagement is extremely important for any company, but especially for small-to-medium-sized businesses that depend on repeat customers and ensuring that customers have a fantastic experience with your business. But connecting with your customers and driving engagement doesn't need to be a headache.

Realizing the impact that social media has on your online business is enough to give any small business owner a confidence boost, but making the most out of what you can see is often where that confidence starts to falter. Social media can give you a great, constantly open window into what your customers want from you and your business, so here are a few things to pay attention to when managing your social media accounts.