Amazon is the kingpin of online marketplaces. Although some people believe that this space is overcrowded, many online retailers have experienced huge success selling on Amazon.
To help get you to that place, here are some useful tips.
1. Get Customer Reviews
A simple way to get more reviews is by offering incentives, such as product discounts, and then encouraging your buyers to leave positive feedback via an email marketing campaign.
2. Proper Keyword Use
Amazon's ranking algorithm is not as sophisticated as Google's, so inserting as many keywords relating to the product as possible into the product's description (as long as it makes sense!) will increase rankings.
Different keywords should be used for the separate keyword section. Don't forget that you can use Amazon's keyword tool for keyword statistics.
3. Get Into The Buy Box
When there are multiple sellers of a specific item, only one will be shown as the primary seller when a customer clicks on the buy button. This is known as the Amazon Buy Box.
Winning it depends on a variety of factors, including seller rating, fast delivery and order fulfilment, competitive pricing, high quality product listings, excellent customer service, minimum inventory threshold to avoid overselling and an order defect rate of 1% or less.
Using a repricing piece of software can help you keep a competitive edge over your competition. Even a lower price of one cent can be the deciding factor.
4. Offer Regular Discounts
This not only entices customers to buy from you, but can push your product to the top page for your product, or even to the "Hot Deals" or "New And Newsworthy" page.
5. Promote Your Products
Don't forget to make use of Amazon Sponsored Products (targeted ads across the marketplace) as these can boost your visibility and increase the likelihood of more sales.
While building your online presence is an ongoing process that you should continually work to improve, following these five simple tips will get you off to a strong start.