As the new year begins, it's important to take stock of 2015 and review ways that your business can improve. Make a company resolution to work on the things that will help you succeed in eCommerce, so that 2016 will be even better.
Here are seven things your online business should work on in 2016.
1. Customer service
A happy customer is a repeat customer.
And, turning a negative experience into a great one is an excellent way to have customers refer others to you, and make more sales in the future.
With the majority of prospective customers using social media in some form, it's time to review your business's social media activity.
The more often you post, the more successful you will be. But don't forget, social media also gives you a chance to interact with your customers and prospects.
3. Reviews and testimonials
Almost nine out of ten people look for customer reviews when making a purchase online, and another 88% trust online reviews from strangers as much as a personal recommendation.
Leverage this by including customer testimonials and reviews everywhere you can.
4. Inbound marketing
Inbound marketing means making sure the content you put out is top-notch and optimising your website's SEO.
Make sure that online shoppers can find you, so that they can proceed to buy from you.
5. Order management
Part of providing a great customer experience is managing your orders as efficiently as possible. Don't let yourself get caught up in trying to keep up with all of your orders from every platform you sell on.
Instead, use an inventory and order management system to get organised, streamline your processes, increase efficiency and boost profitability.
6. Shipping management
The customer experience doesn't end when you receive their order.
Shoppers expect their purchases to be promptly shipped out. Look at how much time you spend printing out labels for each shipping service, trying to track shipments, and jumping from marketplace to marketplace.
Consider looking into a shipping management tool to improve your productivity.
eCommerce can get messy. It's hard to stay organised and be on top of every platform you sell on and every order you ship.
So, make a resolution to look into eCommerce management software to give you the freedom you need to grow your business and boost your bottom line.