Get the knowledge and inspiration you need to expand your business, straight to your inbox.

Aimee Manning

Find me on:

Recent Posts

A Complete List Of Trust Seals and SSL Certificate Providers (2019)

Aimee Manning | April 9, 2019 | Comments

With payment security concerns often cited as a reason behind online shoppers abandoning their shopping carts, taking measures to instil trust and minimise perceived risk at the checkout can make a huge difference to your conversions.

But what exactly are these measures? 

While there are tons of ways you can build trust on your online store, one of the best ways to achieve it is by using trust badges (also known as trust seals and trust logos). 

Continue Reading >

Topics: eCommerce Best Practices, eCommerce Website, SEO

Inventory Management Techniques & Stock Control Methods 2019

Aimee Manning | February 27, 2019 | Comments

How well you manage your inventory will ultimately determine the success and profitability of your online business.

Why?

Because without it, you risk losing money as a result of dead stock and unnecessary storage cost, but worse than that, you stand to damage your reputation and face marketplace suspension.

Continue Reading >

Topics: Inventory Management

How To Calculate Inventory Turnover: Formulas & Examples

Aimee Manning | January 23, 2019 | Comments

While there are plenty of factors influencing the profitability of your online business, a healthy inventory turnover is fundamental to long-term success.

But what does inventory turnover actually mean? And how do you calculate it?

Also known as stock turnover and inventory turns, inventory turnover refers to stock rotation.

Continue Reading >

Topics: Inventory Management, eCommerce

Google Shopping Ads: How To Create Profitable Shopping Campaigns

Aimee Manning | January 2, 2019 | Comments

While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.

In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.

But how do Google Shopping Ads work exactly? Which countries are they available in?  And how do you get started setting up your Google Shopping campaigns?

Continue Reading >

Topics: eCommerce Best Practices, Paid Advertising, Google

Last Posting Dates For Christmas 2018

Aimee Manning | December 18, 2018 | Comments

With Christmas 2018 now only a week away, it’s crucial that you’re aware of the delivery and collection schedules for your couriers.

Why?

Because it not only enables you to inform your customers of the cut-off dates for pre-Christmas delivery, but more importantly it ensures that you’re dispatching their orders on time.

So, what are the last posting dates for Christmas delivery?

Continue Reading >

Topics: Shipping & Fulfilment, eCommerce News, eCommerce