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eBay announce imminent plans to remove active content


For those of you selling on eBay, it’s important that you’re aware of their imminent plans to remove the use of active content within your listings. This active content removal, which will come into place in early 2017, will prohibit the use of JavaScript, Flash, plug-ins and form actions being used on your eBay listings.

Active content is commonly used amongst eBay sellers to enhance their listings, and can feature anything from a scrollable image gallery of their other items, live chat and feedback widgets, search boxes or drop-down menus. The good news, however, is that eBay do have functionality to display images and their gallery works much better for mobile display and desktop search. They additionally have cross promotion tools, but if you do still require the use of widgets on your listings, they will need to use updated code, not active content.

SEE ALSO: Get Your Free HTML EBay Template

While the marketplace previously defended its use of this active content, with Lynda Talgo commenting that “the benefits of active content outweigh the extremely low likelihood of being exposed to them”, potential security issues are now one of the reasons for this ban.

The additional reason it to ultimately provide customers with an improved user-experience. Two common issues with active content include slow-loading times for JavaScript content, and the fact that Flash is not mobile-friendly, neither of which is ideal when an increasing number of users are using mobile and tablet devices to search the site. In fact, last year eBay reported that over 50% of its traffic and sales were either ordered from mobile devices, or searched via a mobile device and then ordered on a desktop.

What you need to do if you’re using Active Content

While you have until next year to sort this out, it is important to bear in mind that it is in your interest as a seller to change your templates as soon as possible, for the simple reason that it is already having a big effect on mobile listings.

SEE ALSO: EBay Trials New Returns Options System Giving Sellers More Choice For Handling Returns

In order to make these changes we would strongly recommend using a system such as Linnworks, which can enable you to edit your listings in bulk. Alternatively, you will need to manually go into each of your listings to change the template, something that can be a huge time-constraint.

Learn how to get the most out of selling on ebay

Topics: Marketplaces & Websites, eBay, eCommerce News, Online Marketplace