In a bid to capitalise on the growing sports and fitness market in the UK, eBay have announced that they will be launching a brand new Sports & Fitness Hub to their UK site.
This hub is expected to go live on Thursday 22nd December 2016 and will generate traffic from Sunday 1st January 2017. While to begin with, it will focus on four key areas – Cycling, Fitness, Running and Yoga, throughout 2017 eBay are planning to add Golf, Football, Fishing and Equestrian.
This is an exciting move for the marketplace, as well as for eBay sellers who list in this vertical, as it will serve as another platform to specifically target this growing customer base, helping merchants to raise awareness of their products and grow their business. Specifically, eBay’s Sports & Fitness Hub will comprise of key categories, key products, promotional features, seller features and industry guides.
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What does this mean for sellers?
You could have the opportunity to feature on the brand new Sports & Fitness Hub, as eBay are currently looking for inventory that is listed in the categories below:
Bike components & parts
Bike maintenance & tools
Cycling shoes & overshoes
Helmets & protective gear
Running, Fitness & Yoga
Equipment & accessories
Fitness clothing & accessories
Strength training & weights
Yoga & Pilates equipment
Please be aware that in order to ensure your product(s) will be included in the hub, all of your relevant inventory must be correctly categorised.