Get the knowledge and inspiration you need to expand your business, straight to your inbox.


How To Make The Most Of Your Online Marketplace

For the past 20 years, the online marketplace has become the ultimate resource for small and emerging businesses to find a customer base, with some of the most well-known being eBay and Amazon.

While there is a lot of competition on these sites, there are certain measures you as a business owner can take to make your products stand out and make the marketplace work to your advantage.

Below are three ways to help you make the most of your online marketplace.

1. Presentation

Use unique, high-quality photos with interesting backgrounds that include negative space around the item/product. While this seems obvious, it is the first impression your company gives and often the first mistake many companies make. This also applies to the story you are telling about your brand. Include a thoughtful story with links to the company's website so that the consumer understands that there are people behind the product.

2. Inventory Management Software

Used to track sales, orders, and inventory levels, inventory management software is crucial in tracking data and keeping things organised, which can be very difficult when just starting up. It can also help avoid product outages and overstocking. This can make a huge difference to how a company operates and take a lot of burden off the people running it.

3. Community

The rise of the online marketplace has created a whole new means to share word of mouth. Thanking and engaging customers and inviting active participation does not go unnoticed. Now that people can communicate directly with companies via Twitter and Facebook, being responsive is that much more important and does not go unnoticed.

As buying behaviour moves more and more into the online space with every passing day, you’re already halfway there with your eCommerce business. Follow these guidelines, ensure you get back what you put in, and watch your business thrive. 

New Call-to-action

Topics: Online Marketplace