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Fulfilling your orders using FBM instead of FBA

Near the start of the COVID-19 outbreak, Amazon announced that they would be halting all deliveries of non-essential items to their FBA warehouses. Suddenly, sellers that make heavy use of Amazon’s fulfilment services found themselves without a 3rd party fulfilment option.

A month later, Amazon has decided that they will start to accept non-essential stock back into their warehouses, slowly bringing things back to normal for FBA sellers. It’s worth mentioning though that items deemed non-essential will have a limit to how many FBA will stock.

It’s fair to say that there’s still a fair amount of confusion regarding which stock you can send to FBA, and how much of it you can send. It seems that for a lot of sellers, a simpler approach would be to abandon the service altogether and instead convert to a seller fulfilled business model, at least until things start to settle down.

A problem arises, however, when you need to quickly convert previously FBA tagged listings to listings that are fulfilled by the seller. Seller Central isn’t exactly easy to use in that regard, and sellers with a lot of FBA listings might find themselves with a big job on their hands.

That’s why we’ve recently added functionality to better control how your listings are fulfilled. Amazon listing configurators now let you set three options for ‘Fulfilment Type’:

FBA - Fulfilled by Amazon

MFN - Merchant Fulfilled Network (in other words, fulfilled by you as the seller)

Both - Create two templates, one for each fulfilment type. You can read more about these settings here.

You can check out our video demonstration of how to change your listings from FBA to FBM below: 

In times like these your business needs to be as agile as possible, and you need to make sure you’re using all the tools at your disposal to make quick changes to your listings to reflect distribution challenges. 

Hopefully, small features like these go a long way in helping sellers take back the fulfilment responsibility for their listings, all the while Amazon’s fulfilment service  is impacted by the ongoing pandemic.

Finally, if you are fulfilling your own orders through Amazon’s Merchant Fulfilled Network (MFN), it is important that you’re complying with Amazon’s standards. This includes providing valid tracking information, setting your default return instructions and managing your delivery times. You can read more about these standards and best practices here.

Topics: Linnworks 'How To'