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Five Customer Expectations You Need To Meet

Aimee Manning | June 23, 2016 | Comments

When it comes to eCommerce, customers are faced with more options than ever before. Not only has this led to a substantial shift in their buying behaviour, but perhaps even more importantly their expectations.

With such a high level of competition, it is integral that you are meeting these customer expectations and doing all you can to avoid disappointing them, in order to avoid missed sales opportunities and a poor brand reputation.

With this in mind, here are five key considerations that will not only help you meet these customer expectations, but ultimately exceed them:

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Topics: eCommerce Best Practices, eCommerce, Customer Retention

Returns Policy Template For Online Retailers

Nat Libby | January 14, 2016 | Comments

In light of the coronavirus pandemic, ensuring that your eCommerce returns policy is updated to reflect the current times and give your customers confidence in their purchase is essential.

As more consumers turn to online shopping in order to comply with social distancing guidelines, extending your returns window can be a tactical move not only to increase trust with your customers but can also take some pressure off your business. Especially if you're operating with less staff right now.

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Topics: Customer Retention, Business Growth

How A Simple Reminder Email Can Increase Your Online Sales

Shawn Muthraja | January 6, 2016 | Comments

Have you ever walked into a room, only to forget what you were in there for? Have you ever had a moment where you realised that you had completely forgotten to complete a relatively simple task, for no reason other than simple forgetfulness? 

Of course you have — we have all had moments like that. They are a part of being human!

But being human, a reminder can help you keep on track for whatever you plan on doing. Enter, the reminder email. The same concept works for potential customers, too.

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Topics: Online Marketplace, Customer Retention

4 Ways To Connect With Your Customers Better

Shawn Muthraja | December 26, 2015 | Comments

Customer engagement is extremely important for any company, but especially for small-to-medium-sized businesses that depend on repeat customers and ensuring that customers have a fantastic experience with your business.

Connecting with your customers and driving engagement doesn't need to be a headache. In fact, here are four ways to connect with your customers better.

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Topics: Social Media, Customer Retention