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How To Prepare Your eCommerce Business For The Christmas Period [Updated for 2018]

Aimee Manning | September 12, 2016 | Comments

With Christmas just around the corner, now is the time to start thinking about your strategy and effectively preparing your business, in order to take full advantage of the potential influx in sales over the festive period.

To help you out, we have compiled some tips and best practices that have been proven to increase your chances of success during the busiest time of the year.

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Topics: Marketplaces & Websites, eCommerce Best Practices, Online Marketplace, eCommerce Marketing

eBay Active Content: Best Practices For Compliant Listings

Andrew Pinner | August 18, 2016 | Comments

This is a guest blog post from Andrew Pinner at Frooition.

eBay announced in its Spring 2016 Seller Release that it will be putting a stop to the use of Active Content – JavaScript, Flash, Form Actions and plug-ins – within eBay listings.

The reason for this imminent ban being that active content inhibits purchases on mobile devices, and further poses potential security risks.

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Topics: eBay, eCommerce News, eCommerce Best Practices

How To Handle Negative Feedback On Online Marketplaces

Aimee Manning | August 4, 2016 | Comments

Customer reviews are extremely influential when it comes to a customer’s decision to purchase your product, after all it can either eliminate any doubt they may have and convince them to buy, or can put them off completing the sale and at worse, tarnish your brand’s reputation.

While as an online seller it is in your best interest to get positive reviews, regardless of whether you’re selling on Amazon, eBay or any other marketplace, unfortunately negative reviews do happen, even to the best of us.

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Topics: Marketplaces & Websites, eCommerce Best Practices, Online Marketplace

How To Increase Your eCommerce Sales With Email Marketing

Aimee Manning | July 21, 2016 | Comments

The use of email marketing in the eCommerce industry is huge, after all most of us only need to scroll through our inboxes to realise that. While the majority of the big retail brands have got it covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers.

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Topics: eCommerce Best Practices, eCommerce Marketing, eCommerce Marketing Tips

Five Customer Expectations You Need To Meet

Aimee Manning | June 23, 2016 | Comments

When it comes to eCommerce, customers are faced with more options than ever before. Not only has this led to a substantial shift in their buying behaviour, but perhaps even more importantly their expectations.

With such a high level of competition, it is integral that you are meeting these customer expectations and doing all you can to avoid disappointing them, in order to avoid missed sales opportunities and a poor brand reputation.

With this in mind, here are five key considerations that will not only help you meet these customer expectations, but ultimately exceed them:

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Topics: eCommerce Best Practices, eCommerce, Customer Retention