Get the knowledge and inspiration you need to expand your business, straight to your inbox.

Product Photography 101: How To Produce The Best eCommerce Product Pictures

Linnworks | October 30, 2018 | Comments

When it comes to making more sales online, you might feel like you’ve exhausted every eCommerce growth technique in the book, not to mention written the most compelling product descriptions possible – only to see your sales struggle to get off the ground.

It’s disheartening, right?

Fortunately, there might still be one change you can make to increase conversions – the use of professional eCommerce product photos.

Continue Reading >

Topics: eCommerce Website, SEO

How To Write A Product Description That Drives Sales (Examples & Template)

Aimee Goodsall | October 9, 2018 | Comments

When it comes to selling products online, one of the most prominent factors for success is having a product description that sells.

After all, assuming you’ve been successful in driving traffic to your website or marketplace listing, have got the price right and are using high-quality images, your product descriptions can often make or break the sale.

Which leads us to the next question...

What should a great product description look like?

Throughout this article we will share some great product description examples, discuss what makes them successful and provide guidance on how you should be adapting your own for different sales channels, such as your website and Amazon.

Continue Reading >

Topics: eCommerce Website, Online Business, Business Growth

eCommerce SEO: The Complete Online Sellers Guide [2018]

Aimee Goodsall | April 26, 2018 | Comments

eCommerce may well be an industry worth $7.7 trillion across the globe, but it’s also an incredibly competitive one. 

In fact, new eCommerce sites are being launched every day, which means that as an online retailer you need to be doing all you can to get your website (and more specifically your product pages) in front of the potential buyers that are searching for something you sell.

Continue Reading >

Topics: eCommerce, SEO, Website Platforms, Marketplaces & Websites, eCommerce Website

How To Convert Customers When They Land On A Sold-Out Product Page

Red Stag Fulfillment | February 26, 2018 | Comments

How much revenue do you lose when a customer leaves your site after they land on a page for an out-of-stock product?

You put in all that effort, and likely a good bit of marketing spending, to get them to show up in the first place. Don’t waste it by having them leave. Instead, work to get visitors to stay and make a related purchase or pay in advance for the products they want.

Continue Reading >

Topics: eCommerce Website, eCommerce

How To Take Your Brick-And-Mortar Store Online

Aimee Goodsall | April 1, 2016 | Comments

Brick_and_mortat-min.jpg

The number of brick-and-mortar stores venturing into the online market has increased in recent years, with many of these companies experiencing increased sales and substantial business growth. The fact is, there are huge benefits to selling online, and without an online presence you are missing out on a significant number of potential customers. 

Continue Reading >

Topics: Marketplaces & Websites, eCommerce, eCommerce Website, Retail