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The Psychology Of Buying Online: What Triggers People To Buy from An eCommerce Website?

Emily Usher | March 1, 2019 | Comments

Everything we do is driven by psychology.

Understanding what triggers your customers to buy from you and implementing these changes on your eCommerce website can mean huge rewards for your business in terms of additional sales and revenue.

But what are these eCommerce triggers behind the psychology of buying online?

This article aims to help you connect more with your customers’ buying behaviour, so you can make the changes needed to achieve a high-converting website that keeps customers coming back time and time again.

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Topics: eCommerce Website

Abandoned Cart Emails: Template, Best Practices, Examples and Tools

Linnworks | February 19, 2019 | Comments

Here’s the cold, hard truth: out of the 100 people that visit your online store, only one or two people on average end up buying something.

In fact, most eCommerce businesses aim for a baseline conversion rate of 2% and are happy when they achieve it— and rightfully so.

But what if that number could be higher? What if you could convert more customers, starting with those who make it to the checkout only to leave before buying?

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Topics: eCommerce, eCommerce Website

Product Photography 101: How To Produce The Best eCommerce Product Pictures

Linnworks | October 30, 2018 | Comments

When it comes to making more sales online, you might feel like you’ve exhausted every eCommerce growth technique in the book, not to mention written the most compelling product descriptions possible – only to see your sales struggle to get off the ground.

It’s disheartening, right?

Fortunately, there might still be one change you can make to increase conversions – the use of professional eCommerce product photos.

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Topics: eCommerce Website, SEO

How To Write A Product Description That Drives Sales (Examples & Template)

Aimee Goodsall | October 9, 2018 | Comments

When it comes to selling products online, one of the most prominent factors for success is having a product description that sells.

After all, assuming you’ve been successful in driving traffic to your website or marketplace listing, have got the price right and are using high-quality images, your product descriptions can often make or break the sale.

Which leads us to the next question...

What should a great product description look like?

Throughout this article we will share some great product description examples, discuss what makes them successful and provide guidance on how you should be adapting your own for different sales channels, such as your website and Amazon.

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Topics: eCommerce Website, Online Business, Business Growth

eCommerce SEO: How To Rank On Page One Of Google [2019]

Aimee Goodsall | April 26, 2018 | Comments

eCommerce may well be an industry worth $7.7 trillion across the globe, but it’s also an incredibly competitive one. 

In fact, new eCommerce sites are being launched every day, which means that as an online retailer you need to be doing all you can to get your website (and more specifically your product pages) in front of the potential buyers that are searching for something you sell.

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Topics: Website Platforms, Marketplaces & Websites, eCommerce, eCommerce Website, SEO