While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.
In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.
But how do Google Shopping Ads work exactly? Which countries are they available in? And how do you get started setting up your Google Shopping campaigns?Continue Reading >