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Google Shopping Ads: How To Create Profitable Shopping Campaigns

Aimee Manning | January 2, 2019 | Comments

While there are plenty of ways you can maximise product visibility and generate sales for your eCommerce business, one of the most overlooked tactics for doing so is by advertising on Google.

In fact, given that Google Shopping Ads now dominates retail search marketing, if you’re not investing in this advertising platform to promote your products, you could be missing out on a huge amount of potential revenue.

But how do Google Shopping Ads work exactly? Which countries are they available in?  And how do you get started setting up your Google Shopping campaigns?

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Topics: eCommerce Best Practices, Paid Advertising, Google

Amazon Sponsored Products: Your Guide To Advertising on Amazon (2020)

Linnworks | February 23, 2018 | Comments

Being successful on Amazon is no easy feat.

After all, as one of the largest marketplaces across the globe, competition is unsurprisingly high. 

Now while you should be doing all you can to optimise your Amazon listings so they organically rank at the top of relevant search results, another way to boost visibility on these pages - and subsequently boost sales - is by advertising your products. 

More specifically, by advertising with Amazon Sponsored Products. 

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Topics: Amazon, Selling on Amazon, eCommerce, Paid Advertising

Pinterest users can drive revenue with the re-introduction of affiliate links

Aimee Manning | June 9, 2016 | Comments

Despite banning affiliate links on their site only last year, Pinterest has recently announced that it has reversed this decision and is once again enabling users to make use of affiliate links within their pins.

The initial decision to prohibit affiliate links was made because spammers were abusing the system; however, in a bid to avoid this happening again, the visual social curation site have made some updates to their acceptable use policy.

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Topics: eCommerce News, Paid Advertising, Pinterest

Driving Sales With Google Shopping: Everything You Need To Know About Google's Product Listing Ads (PLA)

Aimee Manning | June 3, 2016 | Comments


It should come as no surprise that Google is the biggest search engine for online shoppers, but what you may not be aware of is the fact that Google is actually a shopping platform itself, and a pretty big one at that - it is believed to generate around $5 billion annually from over 25 thousand sellers.

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Topics: eCommerce Best Practices, Paid Advertising, Google