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Social Shopping: How To Set Up A Facebook Store

Nat Libby | February 24, 2016 | Comments

With close to two billion active users, Facebook is indeed a lucrative option for online sellers looking to target a plethora of potential customers. And now, with the platform’s selling online store function, it makes perfect sense for you to be selling on Facebook.

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Topics: Social Media, eCommerce Trends, Facebook

5 Customer Engagement Tips For Social Media

Nat Libby | February 3, 2016 | Comments

With customer acquisition costs running reportedly four to ten times higher than those for customer retention, customer engagement strategies have never been more important.

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Topics: Social Media

Social Commerce Is A Real Thing That You Should Be Aware Of

Shawn Muthraja | February 2, 2016 | Comments

Social commerce is a term that's been getting a lot of attention, particularly from businesses who make a large number of their sales online. While it sounds fairly straightforward, the idea of social commerce is more sophisticated than many people give it credit for. Social commerce can make a big difference to a business's overall reputation and sales, and it’s something you need to be taking into account as your business grows.

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Topics: Social Media, eCommerce Trends

4 Ways To Connect With Your Customers Better

Shawn Muthraja | December 26, 2015 | Comments

Customer engagement is extremely important for any company, but especially for small-to-medium-sized businesses that depend on repeat customers and ensuring that customers have a fantastic experience with your business.

Connecting with your customers and driving engagement doesn't need to be a headache. In fact, here are four ways to connect with your customers better.

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Topics: Social Media, Customer Retention

The Importance of Social Media For Online Retail Businesses

Nat Libby | December 23, 2015 | Comments

As an online retail business, you’re likely to be aware of the importance of social media. 

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Topics: Social Media, Online Business